Johnston's new boss takes paper upmarket, Auto Trader test drives new ad model

 

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08th April 2016

Highfield takes Johnston upmarket after acquiring i The paper's new boss tells Gideon Spanier how its affluent readership can help revive a regional publisher dogged by debt. Auto Trader test drives new advertising model An alternative take on native is the latest digital innovation from the market-leading classifieds website. Everest appoints All Response Media for UK media Everest, the home improvement and windows company, has appointed All Response Media to its UK media planning and buying account. A beacon of diversity, Channel 4 must be protected This past year, I've been banging the drum for gender and ethnic diversity in agencies as part of my IPA agenda. So I was alarmed when I heard about a possible government privatisation of that beacon of diversity in the UK's delicate media ecosystem, Channel 4. Can tablet apps ever work for glossy magazines? Print titles are finding it hard to succeed in digital form, as the closure of Stylist's iPad app shows, Gurjit Degun writes. Do you regard social media as a threat? Turn it around and enhance your authority with original content and social media curation tools     Presented by Brand Republic and CrowdyNews Brands admit to flouting ad industry code on influencer marketing Six in 10 marketing and PR professionals admit to flouting the UK's official code around influencer marketing, a study has found. Post Office seeks agency for media planning and buying The Post Office is on the hunt for an agency to handle its media planning and buying requirements. UBM reviews global creative and media UBM, the business-to-business exhibitions company, is reviewing its global creative and media planning and buying requirements. Latest blogs Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. My Media Week: Natalie Bell, Manning Gottlieb OMD Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai. The Times listens to its audience - it's time others did, too Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media. Associate Client Director (Planning) , Dentsu Aegis Network £45,000 - £55,000, London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Head of Ad Operations - sport social content platform , Ultimate Asset £80000 - £90000 per annum + bonus + stock, West End Junior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £20-24k + 10-20% comms, London (Central), London (Greater)

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