marketing your business online: A&E/DDB uses Google for new Lloyds Bank data campaign; Sensory advertising: a mobile strategy that makes sense

Monday, 11 April 2016

A&E/DDB uses Google for new Lloyds Bank data campaign; Sensory advertising: a mobile strategy that makes sense

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11th April

A&E/DDB uses Google for new Lloyds Bank data campaign

11 April 16, James Swift

Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank.

Daily Mail eyes bid for Yahoo

11 April 16, Omar Oakes

The publisher of the Daily Mail is considering a bid for Yahoo alongside private equity firms.

Jaguar Land Rover mulls taking on Uber at car-sharing and on-demand delivery

11 April 16, Simon Gwynn

Jaguar Land Rover (JLR) could be going head-to-head with Uber after creating its own transport tech startup, InMotion.

US presidential election 2016: how candidates are fighting an advertising war

11 April 16, Ben Bold

As the race for the White House sees the Republican and Democratic candidates a week away from the next primary in New York, Marketing spoke to Benedict Pringle, founder of politicaladvertising.co.uk and... read more

Daily Mail levels hypocrisy charge at Guardian newspapers over tax affairs

11 April 16, Ian Griggs

The Daily Mail has taken aim at the Guardian Media Group, accusing it of hypocrisy over its tax affairs in the wake of the 'Panama Papers' leak.

Tesla timeline: how the electric car company built a global brand without advertising

11 April 16, Matthew Chapman

Tesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.

Actor Michael B. Jordan pokes fun at Kobe Bryant in Apple TV spot

11 April 16, Shona Ghosh

Apple's basketball references are usually lost on its non-US audience, but it's latest Apple TV spot with NBA star Kobe Bryant is universally funny.

More than clicks and shares: why Facebook's Dunnhumby deal matters

08 April 16, Matthew Bell

Facebook and Dunnhumby's combined reach makes their measurement deal exciting for brands - but remember we had this before with Yahoo and Nectar, writes Matthew Bell, head of strategy at MEC London.

Apple brings back the Cookie Monster for 'behind-the-scenes' iPhone 6s footage

08 April 16, Matthew Chapman

Fans that can not get enough of the Cookie Monster are in luck because Apple has released some fun 'out-takes' from the original viral smash hit.

11 April 16

The Daily Poke: Sweat tech

From Jawbones to Fitbit, we've seen sport enhanced by technology. The latest, is a sweat patch that tells you when to take a drink – incase you struggled knowing when you were thirsty. Read more...

11 April 16

Sensory advertising: a mobile strategy that makes sense

We live in a time where our phones are constantly in our hands, as we touch, move and feel them…shouldn't we be looking beyond the sense of sight to touch people with our marketing messages? Read more...

11 April 16

Managing the marketing mix: focusing effort to maximise impact

Marketing is everything when it comes to business success and prosperity. A brand may be announcing the must-have piece of technology of the year, or a theatre the must-see production of the season...

11 April 16

Twitter and Instagram algorithm updates: How can marketers adapt?

It had to happen eventually. First Twitter and now Instagram have pushed through Facebook-style algorithm updates, fundamentally altering their core timeline features. Chronological is out. Algorithms...