Barclays launches last big ad as Premier League title sponsor, Tony Kaye's sausage salvation, Seat calls global review

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Campaign Daily Fix April 07, 2016

Latest news Barclays lauds top football fans in last major campaign as Premier League title sponsor Omar Oakes Barclays is launching its last big ad campaign as the title sponsor of the Premier League, as its 15-year deal comes to an end in June. Seat calls global advertising review Gurjit Degun Seat, the Volkswagen-owned car manufacturer, is reviewing its global advertising account. James Hilton launches branding agency James Swift AKQA's former chief creative officer James Hilton has started a brand consultancy "by mistake". Kate Stanners handed global role at Saatchi & Saatchi Maisie McCabe Saatchi & Saatchi promotes CCO in London to global chief creative officer. Agencies line up for Alzheimer's Society Maisie McCabe Alzheimer's Society is reviewing its creative, digital and direct requirements, currently handled by Fallon and Lida. New business drops in first quarter of 2016 Omar Oakes New-business reviews declined by almost a fifth in the first quarter of 2016 compared with the same period last year, according to new figures from AAR. Study reveals low trust in media agencies James Swift Almost a third of advertisers rate trust levels with media agencies as low or very low in the wake of the rebate scandal that broke in the US last year. Post Office seeks agency for media planning and buying Gurjit Degun The Post Office is on the hunt for an agency to handle its media planning and buying requirements. AKQA hires Dare's Suki Rai as creative director Gurjit Degun Suki Rai, the head of design at Dare, has joined AKQA as a creative director. UBM reviews global creative and media Gurjit Degun UBM, the business-to-business exhibitions company, is reviewing its global creative and media planning and buying requirements. Danepak returns to TV advertising with humorous ads promoting dedication to bacon Omar Oakes Danepak regards its bacon even more seriously than life-or-death situations, the brand says in its first TV ads in four years. MEC launches new global content division Wavemaker Omar Oakes MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients. Editor's Pick Tony Kaye's sausage salvation Kate Magee The controversial director Tony Kaye and Wilfred Emmanuel-Jones, the owner of The Black Farmer, had an understanding when they made a TV spot together. Kate Magee meets the pair to discuss the ad, Brussels sprouts and whether there is still room for absolute creatives in adland. Who said planners don't make good CEOs? Lucy Jameson The strategy chief turned agency boss Lucy Jameson thinks adland needs more people to follow in her footsteps. The Work The Green Party "the not so secret life of the 5 year old politicians" by Creature of London The Green Party has cast political figures like Boris Johnson as five-year-olds squabbling in a playground in its election broadcast head of London's Mayoral elections. World's talking about: I'm not asking to be a firefighter An ad where disabled firefighters try to tackle a blaze with slapstick results? ING "the next Rembrandt" by J Walter Thompson Amsterdam ING asked J Walter Thompson Amsterdam to create a campaign that married its innovative spirit with the company's sponsorship of Dutch art. Also in the news Government provokes uproar over £9.3m pro-EU mail-out to every household Matthew Chapman The government's decision to spend £9.3m on a mail-out to every UK household arguing the case for staying in the European Union has caused controversy. iProspect picks up Specsavers digital Gurjit Degun Specsavers has appointed iProspect to work on its digital strategy across the UK, northern Europe, Australia and New Zealand. AnalogFolk captures Booking.com account Gurjit Degun Booking.com, the travel site, has appointed AnalogFolk to handle its global digital marketing account after a competitive pitch. Lucky Generals appoints Jim Bletsas as head of design James Swift Lucky Generals has hired Jim Bletsas from Mcgarrybowen London as its new head of design. McCann launches agency for clients wanting quick results Omar Oakes McCann has opened an agency for clients that want to drive demand quickly. BetVictor hands Euro 2016 brief to Mr President Omar Oakes BetVictor, the online betting site, has appointed Mr President to work on the brand's Euro 2016 campaign after a competitive pitch. Brands admit to flouting ad industry code on influencer marketing Omar Oakes Six in 10 marketing and PR professionals admit to flouting the UK's official code around influencer marketing, a study has found. The fight for talent: insights from MBA and Deltek  Presented by Brand Republic & Deltek As people connect with brands and consume media in a variety of ways, agencies face a host of fresh challenges. Tune into Brand Republic's webcast on 28 April at 3pm and discover how to stay ahead of the curve and find the right creative talent.        Campaign Jobs Creative Director (Packaging) £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London Marketing Director £45000 - £50000 per annum Impact Creative, London Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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