Watch a 5-year-old Boris in Green Party election spot, Gucci ad banned, Twitter and Pinterest changes

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Campaign Daily Fix April 06, 2016

Latest news Watch a five-year-old Boris in Green Party election broadcast James Swift The Green Party has cast political figures like Boris Johnson and Liz Kendall as five-year-olds squabbling in a playground in its election broadcast ahead of the local elections in May. ASA bans Gucci ad for featuring 'unhealthily thin' model Gurjit Degun The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin". Campaign Big Awards 2016 open for entries Staff It's time to gather together all your very best work from the last twelve months because the Campaign Big Awards 2016 is now open for business. Cinema adspend growth continues in 2016 despite sober forecasts Omar Oakes Cinema adspend has jumped by over a quarter year on year for the first three months of 2016, according to Digital Cinema Media, after media buyers predicted 2015 would be a tough year to follow for the medium. John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads Omar Oakes Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model. Pinterest needs to work with agencies to attract brands Matthew Knight Pinterest's real potential is adding a layer of curation for brands that don't have their own native content enabled yet, writes the head of strategic innovation at Carat. Twitter streaming NFL games has potential to completely change sport James Kirkham Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90. Isobar hires IBM's Cheyney Robinson for EMEA/APAC role Gurjit Degun Cheyney Robinson, the chief creative officer for Europe at IBM Interactive Experience, has joined Isobar in the new role of chief experience officer for EMEA and Asia Pacific. Twitter adds message button to tweets Gurjit Degun Twitter is making it easier for users to share a tweet using its direct message function. Pets at Home celebrates 25 years with predictably cute campaign and competition Khidr Suleman Pets at Home has launched an interactive campaign across social media to celebrate its 25th birthday. Goldman Sachs leads financing for 'automated copywriting' startup Omar Oakes Persado, an ad tech startup which says its software can create automated copywriting for marketing campaigns, has today closed a $30 million financing led by Goldman Sachs. The Work Burberry "Mr Burberry" by Steve McQueen Steve McQueen, who directed the Oscar-winning film 12 Years A Slave, shot the ad for Burberry's new fragrance, Mr Burberry. Bupa "how is your body performing?" by WCRS Members of the indie band The Futureheads play the part of a human liver, lungs, heart and bones in an interactive music video for Bupa. Blu "independent spirits" by The Corner Not even the Marlboro Man ever did anything so macho as herd cattle with a helicopter, but that's the kind of exploits the heroes of the new Blu ads get up to. Milka "tenderness is inside" by Wieden & Kennedy Amsterdam What has Wieden & Kennedy Amsterdam been up to since winning Milka's global advertising business from Crispin Porter & Bogusky London in March? Editor's Pick Secrets to success for future female leaders Kate Magee Have confidence and be positive were just two of the tips offered at Omnicom's annual event to inspire future female leaders, Kate Magee writes. Shaun Gregory drives momentum at Exterion after Tube victory Gideon Spanier Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. More The fight for talent: insights from MBA and Deltek  Presented by Brand Republic & Deltek As people connect with brands and consume media in a variety of ways, agencies face a host of fresh challenges. Tune into Brand Republic's webcast on 28 April at 3pm and discover how to stay ahead of the curve and find the right creative talent.        Campaign Jobs Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater) Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater)

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