New Moneysupermarket ad is an epic dance-off, McCann creates Mr Kipling campaign, What makes an idea useless

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Campaign Daily Fix April 08, 2016

Latest news Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off' Omar Oakes Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off". McCann London creates Mr Kipling campaign after Premier Foods rejigs roster James Swift McCann London has usurped J Walter Thompson London to create the new brand campaign for Mr Kipling following a roster rejig by Premier Foods. Razorfish staff to report to SapientNitro's Vaz Omar Oakes Razorfish is set to move into sister digital agency SapientNitro's London offices as part of an EMEA reorganisation by Publicis Groupe. Andy Nairn: ideas are useless unless they're used Andy Nairn Lucky Generals' founding partner explains why an awards scheme recognising work that has never run is misguided. The government's EU leaflet row: explained Benedict Pringle Political advertising buff Benedict Pringle explains the furore over the Government's plan to spend £9.3 million on a direct marketing campaign lobbying the public to vote to remain in Europe. Watch: Behind Virgin Media's first virtual reality campaign Helen Hoddinott Virgin Media, in partnership with Manning Gottlieb OMD, has launched its first virtual reality campaign. Campaign Viral Chart: Taylor Swift falling off treadmill goes viral for Apple Omar Oakes Apple Music's ad featuring Taylor Swift - in which the singer dramatically drops to the floor while running on a treadmill - was by far the most shared ad this week. Golin launches in Germany as joint venture with MullenLowe Sam Burne James Interpublic Group has announced the launch of Golin Germany, a PR, digital, content and advertising firm formed as a joint venture between its agencies Golin and GGH MullenLowe. Everest appoints All Response Media for UK media Omar Oakes Everest, the home improvement and windows company, has appointed All Response Media to its UK media planning and buying account. The Work Nike "spark brilliance" by Wieden & Kennedy Amsterdam PSG midfielder Blaise Matuidi recalls the spark of football brilliance that ignited his passion for the game in a new ad for Nike. Private view: Owen Lee and Mat Goff FCB Inferno's Owen Lee and Adam & Eve/DDB's Mat Goff review ads by Mellon Educate, EE, Mini, Plume Labs, and Reebok. Editor's Pick Building creativity: Havas Village under construction Gurjit Degun Havas London's ECDs want their new home to boost the group's creative firepower. Highfield takes Johnston upmarket after acquiring i Gideon Spanier The paper's new boss tells Gideon Spanier how its affluent readership can help revive a regional publisher dogged by debt. Trending ASA bans Gucci ad for featuring 'unhealthily thin' model Gurjit Degun The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin". Q&A: Alex Leikikh on a year as MullenLowe CEO, his surprising CSO hire and that damn octopus Douglas Quenqua James Fox, former Red Peak CEO, is joining his old Fallon buddy nearly one year into IPG's latest attempt at matchmaking The fight for talent: insights from MBA and Deltek  Presented by Brand Republic & Deltek As people connect with brands and consume media in a variety of ways, agencies face a host of fresh challenges. Tune into Brand Republic's webcast on 28 April at 3pm and discover how to stay ahead of the curve and find the right creative talent.        Campaign Jobs Creative Director (Packaging) £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London Marketing Director £45000 - £50000 per annum Impact Creative, London Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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