Friday 2 November 2012

Breaking news from Brand Republic - Tesco, Industry view, Bacardi, Stuff awards, Wonga

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Latest news
Tesco switches to emotional advertising for Christmas campaign
Tesco switches to emotional advertising for Christmas campaign
by Matthew Chapman
01 November 2012, 04:00PM
Tesco is launching a Christmas campaign that will "treat Christmas as a feeling, not a season" as part of a switch in strategy for its winter marketing from last year's Big Price Drop.
Industry view: What can be learnt from Comet's downfall?
Industry view: What can be learnt from Comet's downfall?
by Matthew Chapman
02 November 2012, 09:30AM
What are the survival prospects for high-street consumer electronics retailers as Comet prepares to join a long line of retail casualties, and what lessons can be learnt from its troubles?
Bacardi in global CMO change as Silvia Lagnado leaves
Bacardi in global CMO change as Silvia Lagnado leaves
by Daniel Farey-Jones
01 November 2012, 02:50PM
Silvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company in the next few months "to pursue other interests".
Samsung trumps Apple at Stuff awards
Samsung trumps Apple at Stuff awards
by Matthew Chapman
02 November 2012, 10:21AM
Samsung's Galaxy SIII smartphone has beaten arch-rival Apple's iPhone 5 and iPad to 'Gadget of the Year' at this year's Stuff awards.
Government 'should tighten regulation' as Downing Street official joins Wonga
Government 'should tighten regulation' as Downing Street official joins Wonga
by Matt Cartmell
02 November 2012, 09:53AM
The public affairs industry has called on the Government to improve regulations that will tighten the rules on former government officials becoming lobbyists.
Campaign Viral Chart: Stars of the screen boost Movember and Call of Duty sharing
Campaign Viral Chart: Stars of the screen boost Movember and Call of Duty sharing
by Ben Hall
02 November 2012, 08:00AM
A Guy Richie-directed 'Black Ops II' ad featuring Robert Downey Jr and Jack Black takes the top spot this week while a 'moustache growing' tutorial for the Movember movement also features.
Sky, Lloyds and Vodafone first UK advertisers on Windows 8
Sky, Lloyds and Vodafone first UK advertisers on Windows 8
by Sarah Shearman
02 November 2012, 09:55AM
Sky, Lloyds TSB and Vodafone are among the first UK advertisers to roll out in-app ad campaigns on Microsoft's new Windows 8 platform.
Just Eat enters ad character in by-election
Just Eat enters ad character in by-election
by Daniel Farey-Jones
01 November 2012, 11:36AM
Just Eat, the takeaway food ordering service, has entered one of its advertising characters into the Corby by-election.
Guess the year: three decades of Channel 4 idents
Guess the year: three decades of Channel 4 idents
by Maisie McCabe
02 November 2012, 09:39AM
As Channel 4 celebrates its 30th birthday, we cast back to some of its classic idents, starring presenters and comedians Jon Snow, Chris Evans, Jack Dee and Lee Evans.
Telegraph.co.uk to introduce metered pay strategy for overseas users
Telegraph.co.uk to introduce metered pay strategy for overseas users
by John Reynolds
01 November 2012, 12:31PM
Telegraph Media Group (TMG), publisher of the Daily Telegraph, is to begin charging international customers to access Telegraph.co.uk.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
02 November 2012, 09:10AM
Apple parts company with head of retail John Browett while the Institute of Direct Marketing welcomes Mike Cornwell as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Opinion
Think BR: Have we forgotten the Olympic legacy already?
Think BR: Have we forgotten the Olympic legacy already?
by Daniel Todaro
02 November 2012, 08:30AM
Keep it simple, stupid - it's something I've heard far too many times to count, but rarely is it an easy ideal to keep to, writes Daniel Todaro, managing director, Gekko.
Ian Darby: Adland doesn't have to rip it up and start again
Ian Darby: Adland doesn't have to rip it up and start again
by Ian Darby
01 November 2012, 08:00AM
In the week when the East Coast of the US was battered by a storm called Sandy, it seems appropriate to consider the spectacle of things falling apart. The possibility that the centre cannot hold.
Intelligence
The Obama vs Romney marketing face-off: brand lessons from the US election
The Obama vs Romney marketing face-off: brand lessons from the US election
by Gordon MacMillan
01 November 2012, 11:00AM
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Getting back to the big idea
Getting back to the big idea
by
01 November 2012, 12:00AM
The winners of the IPA Effectiveness Awards highlight the value of meaningful consumer insight at a time when people are re-evaluating their life choices, Marie Oldham writes.
Also in the news
Virgin Atlantic: Image vs. Reality
by Nicola Kemp, 02 November 2012, 12:00AM
EU data proposals should 'go back to the drawing board' say MPs
by Sarah Shearman, 01 November 2012, 11:20AM
OgilvyOne captures £50m Department of Health brief
by Sara Kimberley, 01 November 2012, 11:15AM
Latest Blog Entries
94% can't be wrong
Lindsey Clay, 02 November 2012
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John Reynolds, 01 November 2012
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Greg Taylor, 01 November 2012
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