| | | | Is there room on the social web for more opinions? Opinsy is hoping so | | 01 November 2012, 11:00AM |  Twitter and Facebook are rife with people offering up their ‘expert’ opinions on all sorts of topics, and others Liking, sharing, retweeting, and commenting on those opinions. London’s Wushi Labs have decided to tap into this, and built a social network solely around opinions.
| | | | The good, the bad and the ugly of social media during Superstorm Sandy | | 01 November 2012, 8:33AM |  The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70. There are eight million homes in 17 states without power and there's an estimated cost of $50bn.
| | | | Why aren't retailers maximising marketing on facebook? | | 01 November 2012, 1:52AM |  Facebook clearly know that they are suffering in terms of driving people to purchase as a result of seeing a link/post on the site. They are looking at every angle which turns out to include using the button "want".
| | | | | | | To Quora or not to Quora [infographics] | | 31 October 2012, 4:22PM |  These infographics here take a good look at question and answer social site Quora, which is it seems really starting to fly in terms of traffic. Forgotten by some but really worth taking a look at if you have not looked in a while. There are so many ways to use Quora whether it is quick questions, voting or organising similar topics for later reference. It is increasingly a great social reference tool.
| | | | Queen is most retweeted as ITV scores on Twitter with 'Pride of Britain' awards | | 31 October 2012, 2:17PM |  Last night was the 14th annual Pride Of Britain awards, an annual event honouring Britons who have acted bravely or extraordinarily in challenging situations. Using Sysomos, as well as our own ECHOscreen social intelligence tools, we had a look at the 200,638 tweets around the show both as it was recorded on Monday night, and televised by ITV on Tuesday.
| | | | | | | How to conduct a social media audit | | 31 October 2012, 11:23AM |  It is essential to carry out a social media audit, be it at the start of a campaign, or for a new pitch prospect, or even a regular quarterly "MOT" of your own social media programmes. This should stand aside from the regular monthly key performance indicator (KPI) reports that campaign managers should run and it helps if someone neutral and unconnected with the programme conducts it to avoid any misrepresentation of the data and to add new ideas.
| | | | Mitt Romney and the importance of knowing your Facebook friends | | 31 October 2012, 9:54AM |  With the Presidential Election in its final week and given the huge conversation that has been taking place throughout social during the campaign, the problem of brands achieving real value from Facebook has been whirring in my mind.
| | | | | | Latest jobs | | | | | | Web Developer | | Recruiter Garden XL | | Salary £23,000 - £27,000 + Benefits | | Location Reading, South East | | |  | | |
Many organisations are using social media to get closer to their customers, see what they say about their products and/or services 'in the moment' and give their business an opportunity to respond to their customers' concerns or complaints in real time. But there is a growing divide between companies that use social media and those that don’t. Ryanair has chosen 
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