Data & Direct Bulletin from Brand Republic - EU data proposals, IDM, DoH, Obama vs Romney, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news EU data proposals should 'go back to the drawing board' say MPs by Sarah Shearman 01 November 2012, 11:20AM A group of MPs is urging the EU to go "back to the drawing board" over its proposed reform of data protection laws. Mike Cornwell to lead IDM by Daniel Farey-Jones 30 October 2012, 03:02PM Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November. OgilvyOne captures £50m Department of Health brief by Sara Kimberley 01 November 2012, 11:15AM The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch. Obama vs Romney: The email face-off by Gordon MacMillan 01 November 2012, 11:00AM When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers. Twitter confident interest-led targeting has benefits over Facebook friends by Arif Durrani 31 October 2012, 11:30AM VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year. Guinness sets out to double social fanbases by Gemma Charles 30 October 2012, 08:00AM Guinness aims to double its Facebook and Twitter fanbases to 15 million in the next two years. Sky retains SapientNitro and Table19 on DM roster by Maisie McCabe 29 October 2012, 12:58PM BSkyB has retained SapientNitro and Table19 to work alongside its newly appointed below-the-line agency roster; Kittcat Nohr Nohr Digitas, Elvis and Inferno. Paul Frampton: Data is the new gold: mine it to make your ideas meaningful by Paul Frampton 01 November 2012, 08:00AM Before I start, I'd like you all to do something for me. The marketing of Obama and Romney: it's the data, stupid by Noelle McElhatton 31 October 2012, 12:00AM The vote may be a week off, weather allowing, the electioneering brouhaha is nearly done with a deadlock predicted - but at least one definitive result is already in. Real-time bidding - The state of play by Katherine Levy 01 November 2012, 08:00AM Media agencies might have wrestled back control of the digital audience space from the ad networks, but real-time bidding is an area constantly in flux. CREATIVE STRATEGY: Bodyform spoof is bloody funny by Simon S Kershaw 01 November 2012, 03:08PM Advertising is not art. And nothing demonstrates this better than the respective attitudes to potential controversy. Artists have no problem confronting society's prejudices, hence for example, the book 'The Shock Of The New'. Think BR: DMA 2012 - learning what to do with the biggest data by Louisa Osmond 26 October 2012, 08:00AM Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy! Is quality of direct marketing falling? by 01 November 2012, 08:00AM What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks. Latest jobs Junior/Mid-weight Motion Graphics Designer Recruiter become Salary £26k Location Central London Business Development Manager Recruiter Hasson Associates Salary c. £60,000 Location Central London Marketing Manager (Sportsbook) Recruiter Salt Salary £55000 - £65000 per annum + 10% Bonus Location London Senior Designer Recruiter become Salary £30-35K Location Central London Planning Manager Recruiter PFJ Salary £40000.00 per annum Location City of London Senior Project Manager Recruiter Blue Skies Marketing Recruitment Salary £35000 to £50000 per annum Location London BR Insight Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast) European consumers are increasingly aware of cookies and other online tr... Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... Mastering Digital Advertising: How to boost your bottom line (Expert Reports) In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i... Algorithms and Optimization for Search Engine Marketing (Expert Reports) Using portfolio optimization to achieve optimal performance of a search ... 1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders