Monday 5 November 2012

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Debenhams Christmas spot to skirt John Lewis territory
Debenhams Christmas spot to skirt John Lewis territory
by Matthew Chapman
05 November 2012, 09:21AM
Debenhams' first Christmas campaign in six years will follow a young woman on her journey home to the country with an evocative soundtrack, in a change of approach from its 2006 ad.
Facebook's Sheryl Sandberg sells $7.4m of shares
Facebook's Sheryl Sandberg sells $7.4m of shares
by Maisie McCabe
05 November 2012, 09:40AM
Facebook's chief operating officer Sheryl Sandberg sold $7.4m (£4.7m) of Facebook shares last week, the earliest opportunity Facebook executives had to offload stock.
ASA backs St John Ambulance choking ad
ASA backs St John Ambulance choking ad
by Daniel Farey-Jones
05 November 2012, 09:34AM
The shocking television ad for St John Ambulance, which shows a man choking to death, will not be investigated by the Advertising Standards Authority (ASA), despite receiving nearly 150 complaints.
John Lewis marketer Craig Inglis presents three great ads he had nothing to do with
John Lewis marketer Craig Inglis presents three great ads he had nothing to do with
by Arif Durrani
05 November 2012, 10:15AM
Television ads for Robinsons, Volkswagen Polo and Stella Artois have been singled out by John Lewis' multi-award winning marketing director Craig Inglis for being three great ads in recent years.
Asda goes for Christmas realism with stressed mum ad
Asda goes for Christmas realism with stressed mum ad
by Matthew Chapman
05 November 2012, 09:56AM
Asda's Christmas campaign shows the "real story" of how mums prepare for Christmas, rather than the "idealistic and unattainable" scenarios usually portrayed.
First look - EE ad with Kevin Bacon
First look - EE ad with Kevin Bacon
by Sara Kimberley
02 November 2012, 04:28PM
EE, the brand previously known as Everything Everywhere, has unveiled its first multi-million pound TV ad campaign by Saatchi & Saatchi starring Hollywood A-lister, Kevin Bacon.
Last week's key stories in advertising, marketing, media and PR
Last week's key stories in advertising, marketing, media and PR
by Daniel Farey-Jones
03 November 2012, 07:00PM
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Industry view: What can be learnt from Comet's downfall?
Industry view: What can be learnt from Comet's downfall?
by Matthew Chapman
02 November 2012, 09:30AM
What are the survival prospects for high-street consumer electronics retailers as Comet prepares to join a long line of retail casualties, and what lessons can be learnt from its troubles?
Opinion
Think BR: Why retailers are losing the brand war
Think BR: Why retailers are losing the brand war
by Thayne Forbes
05 November 2012, 08:30AM
Are traditional retailers becoming more reliant on manufacturers, asks Thayne Forbes, joint managing director, Intangible Business.
Think BR: Have we forgotten the Olympic legacy already?
Think BR: Have we forgotten the Olympic legacy already?
by Daniel Todaro
02 November 2012, 08:30AM
Keep it simple, stupid - it's something I've heard far too many times to count, but rarely is it an easy ideal to keep to, writes Daniel Todaro, managing director, Gekko.
Intelligence
Shoppers get back to basics
Shoppers get back to basics
by Tim Eales
05 November 2012, 08:30AM
Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
The Obama vs Romney marketing face-off: brand lessons from the US election
The Obama vs Romney marketing face-off: brand lessons from the US election
by Gordon MacMillan
01 November 2012, 11:00AM
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Also in the news
Sky wins Now TV court case challenge
by Maisie McCabe, 02 November 2012, 02:43PM
EE 4G launch praised despite 'confusion' over brand
by Hannah Crown, 02 November 2012, 12:36PM
Bite CEO Clive Armitage exits to launch Next Fifteen agency
by Lynsey Barber, 02 November 2012, 05:28PM
Latest Blog Entries
Morality, money and mischief
Steve Henry, 05 November 2012
Use of tweets by brand owners runs the risk of blurring the line between TV advertising and editorial, warns Ofcom
Ardi Kolah, 04 November 2012
More than 'faster'
Tara Beard-Knowland, 02 November 2012
94% can't be wrong
Lindsey Clay, 02 November 2012
Are you oven ready?
Rachel Brushfield, 02 November 2012
Telegraph metered paywall is all about getting the data
John Reynolds, 01 November 2012
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