marketing your business online: The Wall > Branded content: A game-changer for brands

Friday 2 November 2012

The Wall > Branded content: A game-changer for brands

Branded content: A game-changer for brands

02 November 2012, 1:00PM

Branded content: A game-changer for brands

Branded content is driving a whole new marketing model, which calls for a more integrated approach in the region's hyper-connected markets. We know well that Asia-Pacific leads the world in terms of digital device penetration, broadband speeds and the sheer growth of connected consumers. We call this 'hyper-connectivity'.

How often should brands tweet?

02 November 2012, 10:00AM

We’ve written about this quite a bit before. Looking at ‘How to get more clicks on Twitter’, how ‘question and exclamation marks don't work on Twitter’; and where in a tweet is the best place to put the all important link.

Ad Battle of the Century: Facebook crushes Primetime TV

02 November 2012, 8:30AM

The social media era began in 2006, when Facebook first welcomed everyone over 13 and Twitter launched. We've been waiting six years now for some useful way of comparing the efficiency of traditional ads versus digital advertising. Such a method is now in sight.

Twitter Street - Photography project aims to put faces to the Tweets

02 November 2012, 8:00AM

Love this idea. A UK, online project that photographs Twitter users and their tweets, Tweeter Street, has launched a campaign to raise funds to take the project global while also allowing the public the chance to buy a place in this historic venture.

What Tumblr tells us about the future of the media

01 November 2012, 4:55PM

Tumblr has had a very good US election so far. The Obama campaign particularly has taken to it and scored big hits with animated GIFs. Not so much for Mitt Romney’s team, but both have paid a good deal of attention to it.

Facebook is like a swimming pool, according to new ad

01 November 2012, 12:26PM

Last month Facebook celebrated hitting one billion users and launched its first ever ad campaign. It was an existential kind of film that compared the social network to chairs…bridges and great nations.

Is there room on the social web for more opinions? Opinsy is hoping so

01 November 2012, 11:00AM

Twitter and Facebook are rife with people offering up their ‘expert’ opinions on all sorts of topics, and others Liking, sharing, retweeting, and commenting on those opinions. London’s Wushi Labs have decided to tap into this, and built a social network solely around opinions.

The good, the bad and the ugly of social media during Superstorm Sandy

01 November 2012, 8:33AM

The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70. There are eight million homes in 17 states without power and there's an estimated cost of $50bn.

Why aren't retailers maximising marketing on facebook?

01 November 2012, 1:52AM

Facebook clearly know that they are suffering in terms of driving people to purchase as a result of seeing a link/post on the site. They are looking at every angle which turns out to include using the button "want".

Why is the pace of social media change so glacial in some companies?

31 October 2012, 5:54PM

Glacial Pace of Change in Social Media for Corporates Many organisations are using social media to get closer to their customers, see what they say about their products and/or services 'in the moment' and give their business an opportunity to respond to their customers' concerns or complaints in real time. But there is a growing divide between companies that use social media and those that don’t. Ryanair has chosen not to engage with social media despite operating in an industry that generally does.