Marketing Daily - The complete guide to SoLoMo: how brands can hit a moving target. Plus Tesco, Bacardi, Virgin Atlantic and Nike

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing November 2012   Latest News   Revolution: SoLoMo - how brands can hit a moving target Stuart Derrick, 02 November 2012   A mash-up of social, local and mobile, SoLoMo is about getting nearby...     Tesco switches to emotional advertising for Christmas campaign Matthew Chapman, 01 November 2012   Tesco is launching a Christmas campaign that will "treat Christmas as a...     Waitrose's 'unglamorous' and unpaid Christmas ad to free up £1m for charity Matthew Chapman, 02 November 2012   Waitrose will donate the money it saves from making an "unglamorous" Christmas...     Industry view: What can be learnt from Comet's downfall? Matthew Chapman, 02 November 2012   What are the survival prospects for high-street consumer electronics retailers as Comet...     Bacardi in global CMO change as Silvia Lagnado leaves Daniel Farey-Jones, 01 November 2012   Silvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi...     Virgin Atlantic: Image vs. Reality Nicola Kemp, 02 November 2012   Are brands offering services online that they simply can't deliver offline, thus...     Nike launches Kinect-based fitness programme Sarah Shearman, 02 November 2012   The fruit of Nike's latest tie-up with a technology brand, a fitness...     BA and VisitBritain unite for 'Big British invite' push Loulla-Mae Eleftheriou-Smith, 02 November 2012   British Airways and VisitBritain have launched a £5m international marketing campaign targeting...     Will Harris: The truth about lying in salary surveys 02 November 2012   Given people's propensity to fib, agonising about how much you are paid...     Knorr debuts jelly gravy pots from brand chef Igor Zago Loulla-Mae Eleftheriou-Smith, 02 November 2012   Knorr, the Unilever-owned food brand, is launching its first marketing push for...       Also in the News   Samsung trumps Apple at Stuff awards Matthew Chapman, 02 November 2012   Brand Barometer: Social media performance of Kenco Staff, 02 November 2012   Which notebook brand is most prominent online? Brand barometer Gemma Charles, 01 November 2012       Blogs     #lastclickRIP â€" Are we right to kill off last click? Paul Frampton   As the center piece our upcoming event " The Attribution Dilemma " we have been toying with the idea of...     Innovation: is being cool enough for Apple? Joe Marshall   When I talk to friends outside of work about brand innovation, the first company that comes to mind is Apple;...     Helen Edwards: Starbucks denials can’t mask management failures Helen Edwards   Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...     The Mis-selling Of President 2.0 Unofficial Partner   This time four years ago, Barack Obama was the most popular man in the world, an extraordinary candidate heading into...     What’s in a font? Julie Strawson   Consumers, often without realising it, will have an association or link to a particular brand and only when that brand...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...     Algorithms and Optimization for Search Engine Marketing (Expert Reports)   Using portfolio optimization to achieve optimal performance of a search ...         Business Development Manager - Affiliate Network, Ultimate Asset £35000 - £45000 per annum + bonus + great bens!, London Media Manager, National Grid c £45k, London or Warwick Head of Production, Source £40000 - £50000 per annum, London VoD Sales Manager - Media Owner, Ultimate Asset £35000 - £45000 per annum, London PR Digital Account Manager, Consumer, £26-28k #PR, Blue Skies Marketing Recruitment £26000 to £28000 per annum, London Account Manager, The Fix Creative £25-28000, Berkshire Senior Web Analytics Consultant / Senior Web Analyst, Major Players to £55K + Bens, London Online Business Development Manager, Xpand Group , Inner Advertising Sales Manager - Digital, Xpand Group , Central Project Administrator, FutureBrand Singapore Pte Ltd , Singapore     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ▼  November (144) The Wall > Connected TVs - the natural home for br... 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