Friday, 1 March 2013

Marketing Daily - Virgin Atlantic takes on BA with Little Red short-haul brand; plus Groupon, Bulmers, Three, Channel 4 and Diet Coke

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Breaking news from Marketing
 
Breaking news from Marketing March 2013
 
Latest News
 
Virgin Atlantic to take on BA with Little Red short-haul brand
Alex Brownsell,
01 March 2013
 

Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks...

Virgin Atlantic: launches short-haul brand Little Red
 
 
Sacked Groupon boss regrets 'not having courage to start with the customer'
Matthew Chapman,
01 March 2013
 

Groupon chief executive and co-founder Andrew Mason has been fired and says...

Groupon CEO Andrew Mason is fired
 
 
Bulmers to align brand with 'beginning of the weekend' with multi-million pound push
Gemma Charles,
28 February 2013
 

Bulmers is rolling out its first major marketing push, including TV advertising,...

Bulmers: new positioning on TV
 
 
Three taps into clip-sharing vogue in ad campaign
John Reynolds,
01 March 2013
 

Three is launching a campaign with the strapline, 'Silly stuff. It matters',...

Socks: moonwalking Shetland pony stars in Three's ad to promote clip-sharing
 
 
Channel 4 presenters pay homage to Diet Coke
John Reynolds,
01 March 2013
 

Channel 4's male presenters, including Rick Edwards and George Lamb, are starring...

Diet Coke: Channel 4's
 
 
Brands on alert: six things you need to know about draconian new EU data rules
Noelle McElhatton,
01 March 2013
 

Marketers must prepare for stricter regulations covering data privacy following the publication...

Brands on alert: six things you need to know about draconian new EU data rules
 
 
Brand barometer: Social media performance of Argos
01 March 2013
 

A look at the performance of Argos in social media over the...

Argos: reported 2.7% like-for-like growth in autumn
 
 
Brand Barometer: Nivea's latest viral campaign reviewed
01 March 2013
 

Social video expert Unruly evaluates Nivea's latest viral campaign, with "ones to...

Nivea: Stress-test
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
 
Blogs
 
 
Is this really the end to working from home?
Mark Tomkins, TDA
 

So, Yahoo CEO Marissa Mayer has put the kibosh on working from home. For her, the main reason...

 
 
Man City poised for new shirt sponsor(s)
John Reynolds
 

    One of the big rumours in the football sponsorship market at the moment is that Manchester...

 
 
What Is Barclays̢۪ Sport Strategy?
Unofficial Partner
 

Pet theory: Barclays made a mistake when it renewed its title deal with the Premier League and today's story about...

 
 
Learning by Unlearning â€" Some of the Most Powerful Lessons are Lessons Unlearned
Brand Learning
 

This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
The Future: planning for the attention deficit
Mark Holden
 

By now we are all well aware that the media landscape is going through a process of digital acceleration. There...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Product Labelling Risk Vs Reward: The REAL Story in 2013 (Webcast)
 
Certain elements of CSR have slipped down marketing and sustainability a...
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
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