Friday, 1 March 2013

Media AM - Facebook, News International, WPP, Sunday Times, Blackhurst

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Media AM Bulletin
 
 
 
*   Latest News
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Facebook: acquires ad-measurement platform Atlas from Microsoft
Facebook buys advertising platform from Microsoft
Gordon MacMillan, 01 March 2013

Facebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed...

  
Karin Seymour: sales director at News International
News International sales team restructure puts four jobs at risk
Maisie McCabe, 01 March 2013

News International, the owner of The Times and The Sun, is currently...

  
WPP cites conerns over UK referendum on Europe
WPP pre-tax profits rise 8.3% to £1.1bn
Maisie McCabe, 01 March 2013

WPP Group, the owner of the Young & Rubicam and MediaCom networks,...

  
Sunday Times: revamps its Style magazine
Sunday Times targets fashion and beauty brands with Style relaunch
Arif Durrani, 01 March 2013

The Sunday Times' Style magazine is set to be significantly overhauled next...

  
Blackhurst: ?We?ll do everything we can to work as closely as possible with advertisers, without losing our editorial integrity'
Blackhurst puts focus on ads at seven-day Indy
28 February 2013

In an era of declining print sales, Chris Blackhurst knows advertising will...

  
A view from the top
A view from the top
David Jones, 28 February 2013

The week starts on Sunday night with the 11.30pm Air France flight...

  
Lurpak:
Lurpak and Marmite enter Outdoor Hall of Fame
Maisie McCabe, 01 March 2013

Wieden & Kennedy, Adam & Eve/DDB, Rainey Kelly Campbell Roalfe / Y&R...

  
David Charlesworth and Rupert Britton
Expert views on an underwhelming two years of product placement in the UK
Maisie McCabe, 28 February 2013

Two years after the introduction of product placement to the UK, it...

  
Mark Zuckerberg: inspires kids to learn code
Campaign Viral Chart: Zuckerberg and Gates line up to get kids coding
Sarah Johnson, 01 March 2013

Code.org, the non-profit learning foundation, tops this week's chart with a manifesto...

  
*   Also in the News
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Arif Durrani: Google's Squared is another welcome media boost
Arif Durrani, 28 February 2013
Is traditional TV advertising still good value for money?
28 February 2013
Inside... Ad2One
28 February 2013
Is this outdoor's new Route to ad success?
28 February 2013
Product launches could turn your brand into one big joke on social media
Russell Davies, 28 February 2013
 
 
Blogs
The ABC Regional Publications Multi-platform report [infographic]
Polly Becker

ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge...

I predict a big data riot
John Carroll

Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"...

Please, can we get some perspective on industry numbers?
James Grant - VINDICO

It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

From Lincoln to Abbey Road ? an outdoor media trip
John Carroll

Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago...

What took Mindshare so long to promote Creighton?
Arif Durrani

Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...

 
 
Jobs of the Week

Digital Sales Executive, HR Dept

£25k plus commission, Orpington

Sales Manager - Institutional Sales - London, Dow Jones

Excellent salary plus Bonus, London

Publicity Manager, Discovery Networks

Competitive Salary, London

Account Manager/Director - Outdoor Company, Greene Media Network

up to £45,000 (dependant on experience) + Commission, London

Traffic / Campaign Manager, SYLEX Recruitment

£30000 to £40000 per annum, Greater London

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