Sunday, 3 August 2014

Campaign Sunday Best - Some of the best features and opinions from this week

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Want a tactical ad? Should have gone to Specsavers
by Graham Daldry,
28 July 2014, 08:59AM
Want a tactical ad? Should have gone to Specsavers
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
Why we're loving: Alex Phillips, project manager, Artem
31 July 2014, 08:00AM
Why we're loving: Alex Phillips, project manager, Artem
Lund's McCann challenge
31 July 2014, 08:00AM
Lund's McCann challenge
Will Mark Lund be able to turn around the fortunes of McCann Worldgroup UK when he takes the hot seat as chief executive in October? John Tylee assesses the scale of the diplomatic test that lies ahead.
History of advertising: No 108: Thomas Edison's Admiral Cigarettes film
31 July 2014, 08:00AM
History of advertising: No 108: Thomas Edison's Admiral Cigarettes film
Dave Trott: Throwing money away
by Dave Trott,
29 July 2014, 11:04AM
Dave Trott: Throwing money away
European farmers throw away three hundred million tons of fruit and vegetables a year.
Post-POG, the mega-deal spotlight shifts over to IPG
by Claire Beale,
31 July 2014, 08:00AM
Post-POG, the mega-deal spotlight shifts over to IPG
Well, that's it.
A time for reflective silence. From advertisers too
by Jeremy Lee,
31 July 2014, 08:00AM
A time for reflective silence. From advertisers too
Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a though...
Why 2014 won't be the year of mobile advertising
by Tom Goodwin,
30 July 2014, 11:15AM
Why 2014 won't be the year of mobile advertising
It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.
Noel Fielding: Adland's loss, comedy's gain
by Joan Ellis,
01 August 2014, 08:33AM
Noel Fielding: Adland's loss, comedy's gain
As the second series of Noel Fielding's Luxury Comedy gets under way, Joan Ellis, the author, copywriter and advertising lecturer gives her view on what might have been.
On the creative floor: Neogama/BBH São Paulo
31 July 2014, 08:00AM
On the creative floor: Neogama/BBH São Paulo
Alexandre Gama wanted Neogama/BBH's offices to tell the agency's story, which meant starting from scratch and calling on Brazil's top architects and graphic designers.
Is 'real time' a game-changer for brands?
31 July 2014, 08:00AM
Is 'real time' a game-changer for brands?
Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.
Yahoo keeps agencies guessing about Europe
by Staff,
31 July 2014, 08:00AM
Yahoo keeps agencies guessing about Europe
The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.
Private View: Jonathan Burley and 'Comedy' Dave Vitty
31 July 2014, 08:00AM
Private View: Jonathan Burley and 'Comedy' Dave Vitty
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