Monday, 4 August 2014

Breaking news from Brand Republic - Irn Bru delivers emotional tribute to Glasgow, plus Heineken; Procter & Gamble; Expedia; Facebook

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Heineken Star Cabs competition offers drinkers free London taxi rides
Heineken Star Cabs competition offers drinkers free London taxi rides
by Alex Brownsell
04 August 2014, 09:34AM
Heineken is offering consumers the chance to "discover" London with a free taxi ride if they buy a beer using a special app.
Irn Bru delivers emotional tribute to Scottish Commonwealth Games fans
Irn Bru delivers emotional tribute to Scottish Commonwealth Games fans
by Alex Brownsell
04 August 2014, 09:00AM
The Commonwealth Games may be over, but that most quintessentially Scottish of brands, Irn Bru, has delivered an emotional tribute to the resolve and passion of Glasgow sports fans over the past two weeks.
Procter & Gamble wields axe on up to 100 of its least profitable brands
Procter & Gamble wields axe on up to 100 of its least profitable brands
by Kim Benjamin
01 August 2014, 04:27PM
Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks to streamline its costs and focus on its core brands.

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Expedia marketer Andrew Warner joins jobs website Monster
Expedia marketer Andrew Warner joins jobs website Monster
by Alex Brownsell
04 August 2014, 08:57AM
Expedia's long-serving marketing chief Andrew Warner has joined jobs company Monster Worldwide to head up marketing at its European business.
Ford: Forget the cynics, the Commonwealth Games worked very well for us
Ford: Forget the cynics, the Commonwealth Games worked very well for us
by Alex Brownsell
04 August 2014, 08:00AM
As the curtain falls on the Glasgow 2014 Commonwealth Games, Marketing spoke to Ford of Britain boss Mark Ovenden about why it was right for the car-maker to get involved with the event.
What Facebook needs to do to catch up with Twitter
What Facebook needs to do to catch up with Twitter
by Matt Redman
01 August 2014, 02:36PM
Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.


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