Monday, 4 August 2014

Digital AM - New York Times runs first cannabis ad, plus BBC iPlayer; Facebook; Heineken; Expedia

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The New York Times runs first cannabis ad
The New York Times runs first cannabis ad
by Maisie McCabe
04 August 2014, 09:22AM
The New York Times ran its first ever ad for a marijuana-related product yesterday - a full-page advertisement for Leafly, an app that provides information on medical marijuana dispensaries.
BBC iPlayer usage up 9% as TV on demand increases
BBC iPlayer usage up 9% as TV on demand increases
by Arif Durrani
04 August 2014, 10:29AM
A shocking BBC Three drama, David Beckham, 'EastEnders' and the World Cup helped the BBC iPlayer report 260 million requests in June, up 9% on the same month last year.
What Facebook needs to do to catch up with Twitter
What Facebook needs to do to catch up with Twitter
by Matt Redman
01 August 2014, 02:36PM
Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.

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Heineken Star Cabs competition offers drinkers free London taxi rides
Heineken Star Cabs competition offers drinkers free London taxi rides
by Alex Brownsell
04 August 2014, 09:34AM
Heineken is offering consumers the chance to "discover" London with a free taxi ride if they buy a beer using a special app.
Expedia marketer Andrew Warner joins jobs website Monster
Expedia marketer Andrew Warner joins jobs website Monster
by Alex Brownsell
04 August 2014, 08:57AM
Expedia's long-serving marketing chief Andrew Warner has joined jobs company Monster Worldwide to head up marketing at its European business.
Virtual Reality: changing the way we use content
Virtual Reality: changing the way we use content
by Joel Fothergill and Jennifer Creighton
04 August 2014, 09:52AM
Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.
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From the blogs

Driverless cars are great, but do we really want them?
Lins Karnes
04 August 2014, 9:25AM
Could mobile coupons be a secret retail weapon?
Rachel McHale
04 August 2014, 8:02AM
Will driverless cars signal a new opportunity for roadside posters?
Ben Milne
01 August 2014, 10:52AM
Is creativity being replaced?
Nick Reid
01 August 2014, 8:50AM
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