Friday, 1 August 2014

Digital AM - Red Bull takes to the skies on Vine, plus Greenpeace; EE; HSBC; Tech viewpoint on multichannel content

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Red Bull takes to the skies in stop-motion cardboard plane Vine
Red Bull takes to the skies in stop-motion cardboard plane Vine
by Ben Hall
01 August 2014, 11:24AM
Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.
Viral review: Greenpeace puts Disney Nemo lookalike in blender
Viral review: Greenpeace puts Disney Nemo lookalike in blender
by Be On
01 August 2014, 09:15AM
Be On reviews the latest viral from environmental advocates Greenpeace.
Publicis Chemistry loses EE's B2B work to McCann Enterprise
Publicis Chemistry loses EE's B2B work to McCann Enterprise
by Kate Magee
01 August 2014, 09:09AM
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

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Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories
Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories
by Kim Benjamin
01 August 2014, 10:15AM
HSBC has launched a digital and in-branch campaign aimed at celebrating holiday memories in the UK and abroad.
What does it take for UK consumers to part with their data?
What does it take for UK consumers to part with their data?
by John Fleming
01 August 2014, 09:45AM
What would it take for you to hand over your personal data to a brand? A free lunch? A discount from your favourite fashion label? Or are you happy to just give it all up? John Fleming marketing director at Webtrends investigates.
Tech viewpoint on multichannel content
Tech viewpoint on multichannel content
by Charlie Muirhead
31 July 2014, 08:00AM
Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.
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From the blogs

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