Media AM - IAB content marketing conference, plus P&O Ferries; Noel Fielding; Media business rankings; Stewart Easterbrook

	View in web browser Add to safe senders list

01st August 2014

Quality content moves top of brands' agendas Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights. P&O Ferries hands European accounts to Starcom and MRM Meteorite P&O Ferries has awarded its European media planning and buying, and creative accounts to Starcom and MRM Meteorite respectively, following competitive pitches. Noel Fielding: Adland's loss, comedy's gain As the second series of Noel Fielding's Luxury Comedy gets under way, Joan Ellis, the author, copywriter and advertising lecturer gives her view on what might have been. Media business rankings 1 August: The7stars breaks into the top five after winning 2 Sisters Food Group. Ocean announces judging panel for Art of Outdoor 2014 competition Top creative and media stars, including Dare's Sean Thomson, M&C Saatchi's Elspeth Lynn and Robert Ffitch of MGOMD, have joined the judging panel for the annual Art of Outdoor digital competition. Stewart Easterbrook leaves Starcom MediaVest Group after 17 years Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years. Is 'real time' a game-changer for brands? Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks. Record entries for Media Week Awards 2014: meet the judges This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies. Yahoo keeps agencies guessing about Europe The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady. My Media Week: Jon Slade This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. You're not normal, nor is the person you sit next to - and as for your boss... You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week. Rajar Q2 2014: Heart rebrand helps reach increase 20% The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year. Richard Dunmall: 'It's a good day for the future of the radio industry' On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate. The Q2 Rajars show a high point for good old talk radio Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat. Rajar Q2 2014: commercial radio makes gains on BBC Commercial radio reported a slight rise in listeners in the second quarter of 2014, while the BBC stations posted slight falls overall, according to the latest Rajar audience figures. Rajar Q2 2014: Capital returns to London commercial radio top spot Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening. Rajar Q2 2014: Chris Evans attracts all time radio high of 9.91m listeners Radio 2 breakfast show DJ Chris Evans achieved an industry record number of listeners during the second quarter of 2014, attracting 9.91 million listeners a week. Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time." Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

Manage Bulletins Unsubscribe