Tuesday, 5 August 2014

The Wall > What would Twitter’s top tweets mean for brands?

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What would Twitter's top tweets mean for brands?
Javier Burón
05 August 2014, 8:40AM

twitter officeCould Twitter be planning to filter feeds to highlight users' top tweets? Dick Costolo, Twitter's chief executive, certainly dropped some heavy hints that changes could be afoot while speaking to analysts about the company's Q2 results.

Tech entrepreneurs and agencies: how do you build a lasting relationship?
Justin Cooke
05 August 2014, 8:37AM

Chairs by Bes Z FlickrI recently spoke at the third Tech Entrepreneurs Week (TEW) – a highly influential event for the UK's booming tech sector.

Representing one of only a few agency-side commentators, a major factor that struck me was the huge opportunity for tech entrepreneurs to be working more closely with digital agencies and vice versa. If we were to align our activities, and work better and smarter together the opportunities are huge.

5 digital hijacks of the #CommonwealthGames
Ameet Chandarana
04 August 2014, 11:08AM

Commonwealth Games Image by SSENow that the fun is over for another four years, let’s look back at five of the best digital brand activations of the 2014 Glasgow Commonwealth Games.

SSE – #GoGlasgow

SSE created a #GoGlasgow campaign. The energy giant's campaign let fans show support for their chosen team by tweeting using hashtags such as #GoScotland, #GoEngland and #GoWales. The results were ranked and shared on the SSE website and social media channels. Visitors to SSE's experiential hub at the sponsors' village in Glasgow could also take part by taking a selfie in front of a screen displaying their nation's hashtag.

Driverless cars are great, but do we really want them?
Lins Karnes
04 August 2014, 9:25AM

traffic lights by @Doug88888 FlickrDriverless cars: Can we trust them? Will they work here? Do we want them? Last week's announcement that the government is throwing its weight behind piloting driverless automotive technology in the UK has sparked a bit of public debate.

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