Media AM - Trinity Mirror, Ocean Outdoor, Leo Burnett, IAB Engage, Virgin Atlantic

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05th August 2014

Mark Hollinshead leaves Trinity Mirror for sporting events company Mark Hollinshead, the chief operating officer of Trinity Mirror, has resigned from the media to become the chief executive of the sporting events company Nova International. Ocean Outdoor buys Signature Outdoor in £15m deal Ocean Outdoor has bought the West Midlands-based outdoor media owner Signature Outdoor in a deal estimated to be worth £15 million. Leo Burnett wins most creative radio ad with Homebase Leo Burnett's radio ad for Homebase was the most creative of those tested by the Radio Advertising Bureau in the first half of 2014. Martin Sorrell joins IAB Engage 2014 line-up WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London. Programmatic opportunity to disrupt the agency landscape The rapid rise and noise around programmatic ad buying is reminiscent of search in the early 2000s. Martin Kelly, chief executive and co-founder, Infectious Media, explains how. Virgin Atlantic turns to Adam & Eve/DDB ending RKCR/Y&R's 20-year run Virgin Atlantic, the airline founded by Richard Branson, is set to appoint Adam & Eve/DDB, as it terminates its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R. Gwyn Jones to leave Bartle Bogle Hegarty Gwyn Jones, the global chief executive of Bartle Bogle Hegarty, has resigned from his role. Brands 'vital' to Commonwealth Games success, says Glasgow 2014 boss Glasgow 2014 has paid tribute to the "vital contribution" of sponsors such as SSE, Virgin Media, BP and Ford in making the Commonwealth Games a "success". Latest blogs Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester.

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