marketing your business online: Media AM - Why this is the best time to be at a media agency, plus 'Gen-narrators'; Hiscox; Group M

Thursday, 2 April 2015

Media AM - Why this is the best time to be at a media agency, plus 'Gen-narrators'; Hiscox; Group M

Media AM Bulletin


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02nd April 2015

Why this is the best time to be at a media agency

Josh Krichefski responds to some of the criticisms and questions that have been directed at media agencies recently.

How brands can harness influence of Gen-narrators

An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

Should there be clearer ad guidelines around vlogging?

Does more need to be done to ensure transparency between vloggers and the brands they endorse, Gurjit Degun asks.

Hiscox starts £8m media review

Hiscox, the business and home insurer, has started a review of its £8 million media planning and buying business, currently held by Vizeum.

Lloyds review is a lesson in media management

Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M to retain its media business last week demanded a complete restructure.

Group M joins PATS buying system for publishers

WPP's Group M has joined the Publisher Advertising Transaction System (PATS).

M2M scoops Alzheimer's Society media account after pitch

Alzheimer's Society, the research charity for people living with dementia, has appointed M2M to handle its media planning and buying for its brand and fundraising activities.

JP Cadman joins Carat as head of strategic planning

John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat.

Things we like: Paxman, Trinity Mirror's ambition and Sorrell

Strategist Bobby Hui passes away aged 47

Bobby Hui, the former chief strategy officer at Arena, has died suddenly aged 47.

From Tesco to Inter Milan, the content campaigns leading the way so far in 2015

Which brands are making the early running to be crowned this year's 'Kings of Content'? Mark Addis, strategy director at NewsCred, highlights some of the standout campaigns so far for 2015.

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.

England cricket team's demise holds a warning for adland

The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum.

What does Google's shift towards mobile-friendly rankings mean to your business?

Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared.

Eclipses, moon shots and giant outdoor leaps

The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned.

Back to the future: SXSW interactive 2015

The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again.

The impact of wearables on search and search marketing

With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho.