The most read analysis and opinion in 2015 - Paul Burke, Dave Trott, Matthew Bull, Top 100 agencies

view in web browser add to safe senders list December 31, 2015 Campaign Daily Fix

Most read features, analysis and opinion in 2015 Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. A view from Dave Trott: Content, content, content Dave Trott I was recently invited to a roundtable discussion with a dozen of the most senior people in the ad business. Why I'm closing down my agency Now you've reached the top of the agency tree, are you ready to realise your dream of having your name above the door and fly solo? Matthew Bull's story might make you think twice. Top 100 agencies Staff Abbott Mead Vickers BBDO trumps the competition again, retaining the top spot, while VCCP rises four places from tenth to sixth. View the complete list of the top 100 agencies here. The Top 10 funniest TV ads of all time Colin Marrs LONDON - In many ways, defining what is funny is like trying to nail jelly to a wall. So, hammer in hand, Campaign asked a cross-section of ad industry luminaries to suggest the most side-splitting TV ads of all time. Things you hear in agencies: 10 of the best James Swift and Brittaney Kiefer To mark the release of Agency Quotes, Campaign has picked out ten of its favourite snippets overheard in adland. From Mad Men to Sad Men: Is the client/agency relationship in crisis? A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this? Leigh Thomas investigates. Why creatives should always consider working abroad Ted Royer Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5. Top 20 creative leaders of 2015 Campaign rounds up adland's top creative leaders for the year. Faces to Watch 2015 This year, Campaign has identified 24 of the biggest talents aged 30 or under across the industry. While working in different disciplines, they all have a unique angle on what advertising means today. Top 10 radio ads How to be a creative agency CEO James Murphy Managing the organised chaos of an ad agency requires a certain approach and a special set of skills, says Adam & Eve/DDB chief executive James Murphy. Will David Jones kill off the creative agency? His new 'brand tech group' could well render traditional ad agencies irrelevant. Kate Magee finds out how it works. School Reports 2015: The biggest risers and fallers Kate Magee Which agency performed the best last year? Campaign analysed the Nielsen figures to find out. The art of more: a strategist's manifesto Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diploma, Nick Kendall says that the pendulum has swung too far - it's time for the big ideas and the long-term thinking to make a comeback. The man who made Grey matter Grey's chairman and chief creative officer has a reputation for cockiness and vanity but also for resurrecting his agency. Claire Beale seeks out the real Nils Leonard. RIP the client service director Andrew Bell Andrew Bell, Geometry Global UK's managing partner, explains why he is scrapping the client service director title. 'Gorilla' showed why clients should treat agencies well Laurence Green Cadbury's Dairy Milk was behind the public's favourite TV ad of all time, according to research by Marketing. Laurence Green explains what the industry can learn from its success. Top 50 media agencies 2015 Staff MediaCom retains its crown in the top 50 media agencies table. It leads the way ahead of OMD, Carat, Mindshare and MEC, which all make the top five. How to be a chief strategy officer Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says. Why the Ashley Madison hack has done amazing things for the brand Justin Basini The Ashley Madison hack is fascinating, says Justin Basini, co-founder and CEO at ClearScore, as it raises interesting questions about morality, marketing and privacy. Inside Tesco's new ad strategy Kate Magee Tesco's re-focus on its "Every Little Helps" strapline is an attempt to restore trust by showing how the customer is back at the heart of the business. BBH rebooted After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift. A view from Dave Trott: Junk thinking Dave Trott A 92-year-old lady climbed over the railings by the Clifton Suspension Bridge. History of advertising: No 118: Nike's 'Just do it' tagline Nike's "Just do it" is arguably the best tagline of the 20th century. The new adland map of London James Swift Move over, Soho - the once-seedy enclave may have become synonymous with advertising and media, but other areas now lay claim to some of adland's hottest shops. How to be a chief creative officer Kate Stanners The modern CCO needs a curious mind, a resilient nature and a great schooling, Kate Stanners says. How to write a brand manifesto Manifesto brands stand for a cause, have something to say and are ready to agitate. Phil Teer offers tips on how to be one. A view from Dave Trott: Innovation isn't about technology Dave Trott There's a graph most new media gurus have adopted as fact. The fallacy of our time Our industry is suffering from an error of interpretation about technology. It has led to a focus on distribution instead of production, with the advent of the internet mistakenly becoming the beginning of time. By Giles Hedger. The plot quickens The best way to communicate is through the heart, not the head; by stirring passion and emotion rather than appealing to reason and logic. Enter the art of storytelling. By Tham Khai Meng. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Designer - Sky Sports Negotiable Sky, London Account Manager Direct Campaigns|Top Advertising Agency London| Excellent Salary + Benefits Up to £30,000 per annum + amazing benefits Lucky Seven, Central London Account Executive £22000 - £25000 per annum Purple Consultancy, London Director of Programmatic Operations £50k Dot-Gap, London (Central) See all jobs

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