The most read news and work in 2015 - Moneysupermarket.com, Rugby World Cup, Frank Budgen, Chris Moyles, John Lewis

view in web browser add to safe senders list December 30, 2015 Campaign Daily Fix

Most read news in 2015 MoneySupermarket follows 'epic strut' with pole-dancing builder James Swift The follow-up to Moneysupermarket.com's successful "epic strut" ad features a builder pole dancing to Liberty X's 'Just A Little'. Rugby World Cup 2015 ads: the best so far Michelle Perrett The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far. Acclaimed director Frank Budgen dies James Swift Frank Budgen, one of advertising's most celebrated directors, has died. 'Comedy Dave' Vitty joins Stripey Horse production company James Swift David Vitty, who performed as Comedy Dave on the 'Radio 1 Breakfast Show' with Chris Moyles, is launching a production company that aims to take on ad agencies. Chris Moyles has his own Bittersweet Symphony in first TV ad for Radio X Omar Oakes Radio X, the rebranded radio station replacing XFM, is rolling out a national TV, press and outdoor campaign, featuring its marquee recruit Chris Moyles. John Lewis joins with Age UK for 'Man on the Moon' Christmas tear-jerker James Swift The UK department store delivers its latest Christmas package, created by Adam & Eve/DDB Christmas 2015 ads: the best so far Brittaney Kiefer Edeka, John Lewis, Sainsbury's: which brand has the most heart-warming Christmas ad? Campaign showcases some of the best adverts of the festive season. Watch: Tesco's new TV ads James Swift Tesco puts its "every little helps" slogan at the heart of its new campaign to mark the supermarket's return to TV advertising. Meet the new Tesco family as supermarket unveils first TV ads by BBH Kate Magee Tesco has unveiled its first major advertising campaign since it handed its account to Bartle Bogle Hegarty without a pitch. John Lewis Insurance launches reckless ballerina ad Maisie McCabe John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Elton John's Tiny Dancer. Tesco moves £110m account to BBH Maisie McCabe Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London. UK agencies lead The Gunn Report's top 20 ads from the 21st Century James Swift The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far) and it features more entries from UK agencies than shops in any other country. KFC trolls Rich Kids on Instagram Ed Owen KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken. Watchdog bans Drop Dead ad featuring skinny model Loulla-Mae Eleftheriou-Smith The Advertising Standards Authority (ASA) has banned an ad for clothing brand Drop Dead, for using a model who appears underweight, while H&M avoids censure. Sharon Osbourne stars in Moneysupermarket.com ad Gurjit Degun Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls. Watch: Adam & Eve/DDB's first Virgin Atlantic TV ad James Swift Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly". Three promises to 'make it right' with a Muppet and East 17 James Swift Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. Chipotle helps the British with pronunciation in first UK campaign James Swift Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch. Jaguar moves social media to Spark44 Gurjit Degun Jaguar, the luxury car manufacturer, has transitioned its social media business to Spark44 from We Are Social following a review. Watch: Tesco unveils first in series of four ads for Christmas Kate Magee Tesco is breaking with tradition to run a series of four Christmas-themed TV ads that show how the supermarket is helping customers during the busy festive period. Doritos challenges The Lad Bible to take world's first 12-hour holiday Gurjit Degun Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch 'The Summer Bible', the world's first 12-hour holiday challenge. Watch: Ashton Kutcher breaks up with a pizza slice in Wrigley's Extra ad James Swift Ashton Kutcher, the actor who played Steve Jobs in a biopic about the Apple founder in 2013, stars in a new TV campaign for Wrigley's Extra chewing gum. Black horse returns in new Lloyds Bank campaign Omar Oakes Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary. Sainsbury's to enlist Mog for Christmas ad Maisie McCabe Sainsbury's is understood to be planning to feature an animated version of Mog the Forgetful Cat, from the Judith Kerr children's book, in its Christmas advertising. British Gas introduces Wilbur the penguin in latest cute animal spot Omar Oakes British Gas has launched the latest TV ad in its "planet home" series, featuring a penguin explorer which discovers the comforts of a heated home. Oreo eclipses The Sun in celestial stunt Maisie McCabe Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. Football stars Ronaldo and Neymar in PokerStars Facebook campaign Gurjit Degun PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr. Freeview launches cat and budgie ad on Channel 4 James Swift Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell's 'You're All I Need To Get By'. Most read work in 2015 Trainline "I am train" by Anomaly London Trainline's new campaign begins with a 60-second TV spot, shot by Ringan Ledwidge, which will debut during X Factor on 12 September. Asda "dogs" by VCCP Asda pokes fun at the sentimental ads that usually abound at this time of year in a new spot featuring two love-struck dogs. Lotto "please not them - Vinnie Jones" by Abbott Mead Vickers BBDO Vinnie Jones, the actor and former footballer, is the latest in the parade of celebrities to send themselves up in a Lotto ad. PG Tips "keep it tea" by Mother Monkey the monkey, who has the rare distinction of being used as a mascot for two different brands, returns in a series of shorts by Mother for PG Tips. Pot Noodle "you can make it" by Lucky Generals Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency. Kit Kat "Christmas break" by J Walter Thompson Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice. John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB UK ad channels Elton John to illustrate everyday risks Sainsbury's "Mog's Christmas calamity" by Abbott Mead Vickers BBDO Sainsbury's has resurrected Mog, the cat from the children's books series, for its Christmas ad. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Designer - Sky Sports Negotiable Sky, London Account Manager Direct Campaigns|Top Advertising Agency London| Excellent Salary + Benefits Up to £30,000 per annum + amazing benefits Lucky Seven, Central London Account Executive £22000 - £25000 per annum Purple Consultancy, London Director of Programmatic Operations £50k Dot-Gap, London (Central) See all jobs

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