Thursday 10 December 2015

Media AM - Media Agency of the Year 2015: the7stars; plus PHD picks up Media Network of the year and C4 takes Medium of the Year

Media AM Bulletin

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Media AM Bulletin
10th December 2015
Media Agency of the Year 2015: the7stars
Media Agency of the Year 2015: the7stars
The agency is a testament to the viability of the independent model, with decent new-business wins, strong revenue growth and innovative work.
Media Network of the Year 2015: PHD
Media Network of the Year 2015: PHD
The network set the gold standard during its silver anniversary, with striking work and a new-business bonanza providing ample cause for celebration.
Medium of the Year 2015: Channel 4
Medium of the Year 2015: Channel 4
The challenge to its publicly owned status seems to have brought the creative best out of the broadcaster, which ends the year riding the crest of a wave.
Advertiser of the Year 2015: Channel 4
Advertiser of the Year 2015: Channel 4
As if to prove to government hawks the value of what it does, Channel 4 has served up a platter of loveliness this year, encapsulated by its stunning rebrand.
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
If it is a campaign's job to make a lasting impression on the viewer, who needs big data when you can have a twerking businessman in hot pants and heels?
What next for digital advertising?
What next for digital advertising?
We'll see significant developments in how both data and cross device attribution are used to boost ad campaign performance, says the vice president for EMEA at Yahoo.
UK leads world in catch-up and online TV viewing, says Ofcom
UK leads world in catch-up and online TV viewing, says Ofcom
UK TV viewers are among the world's most technologically advanced, suggests an Ofcom study that measures television viewing habits on different devices across countries.
 
  Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  
Presented by Adobe
 
My Media Week: Ella Dolphin
My Media Week: Ella Dolphin
We join Ella Dolphin, the group commercial director at Hearst Magazines UK as she joins the Oompa Loompas at MediaCom’s Christmas bash, parties with Diageo at the Cosmopolitan Awards and closes the bumper March issues.
Bauer buys Finnish radio station Nova from MTV
Bauer buys Finnish radio station Nova from MTV
Bauer Media has acquired Finnish radio station Nova, in a move that further expands its European broadcasting portfolio.
NLA hires Meltwater's Henry Jones as MD
NLA hires Meltwater's Henry Jones as MD
Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year.
My Media Week: Emma Harris
My Media Week: Emma Harris
Emma Harris, the programme director at Mobo, explains why the creative industry needs to be leading the diversity agenda.
Former Stuff editor Will Findlater to return to Haymarket
Former Stuff editor Will Findlater to return to Haymarket
Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team.
PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards
PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards
The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva.
Latest blogs
How data is set for for new opportunities and entirely new industries
How data is set for for new opportunities and entirely new industries
There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby.
Brands should be tapping into emotions this Christmas
Brands should be tapping into emotions this Christmas

The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing.
Four factors that will help publishers secure their survival
Four factors that will help publishers secure their survival
While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert.
Teen angst and the authenticity of influence
Teen angst and the authenticity of influence

After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.

Demise of the must-have toy is no cause for festive cheer
Demise of the must-have toy is no cause for festive cheer
Children are viewing less and less linear TV than ever before, says the head of planning at Maxus.
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