Thursday, 24 December 2015

Christmas nativity ad banned from cinemas, Nike sees Singles Day boost, and Weight Watchers brings in Oprah to launch 'womankind' strategy

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Brand Republlic
Daily News 24th December
 
Christmas nativity ad banned from cinemas

Christmas nativity ad banned from cinemas

23 December 15, Shona Ghosh

A Christmas ad showing the nativity has been banned from cinemas, after Digital Cinema Media (DCM) decided the spot constitutes religious advertising.

 
Nike attributes Chinese profit surge to Singles Day boost

Nike attributes Chinese profit surge to Singles Day boost

23 December 15, Shona Ghosh

Nike made more profit in China than Western Europe in its most recent quarter, partly due to a dramatic increase in online sales in the country and the 'Singles Day' phenomenon.

 
Weight Watchers brings in Oprah to launch Airbnb-style 'womankind' strategy

Weight Watchers brings in Oprah to launch Airbnb-style 'womankind' strategy

23 December 15, Daniel Farey-Jones

Weight Watchers will focus its UK marketing in 2016 on the idea of helping women be kinder to themselves, as it tries to reverse a drop in subscribers.

 
Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year

Breakfast briefing: Snoop Dogg to host Adidas sports show, VW to start recall process in New Year

24 December 15, Daniel Farey-Jones

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Homeware brand Hillarys to sponsor ITV's Lorraine

Homeware brand Hillarys to sponsor ITV's Lorraine

23 December 15, Gideon Spanier

Hillarys is to sponsor ITV's morning show, Lorraine, in a seven-figure annual deal.

 
Sky uses Kung Fu Panda 3 to kick off broadband sale on Christmas Day

Sky uses Kung Fu Panda 3 to kick off broadband sale on Christmas Day

23 December 15, Gideon Spanier

Sky is to launch a new promotional campaign for Sky broadband by using characters from Dreamworks' forthcoming movie, Kung Fu Panda 3.

 
Rightmove to launch TV campaign on Boxing Day

Rightmove to launch TV campaign on Boxing Day

23 December 15, Gideon Spanier

Rightmove is to launch the next phase in its "Find your happy" TV campaign on Channel 4 on Boxing Day.

 
Royal Horticultural Society children's project sends seeds into space with Tim Peake

Royal Horticultural Society children's project sends seeds into space with Tim Peake

23 December 15, Daniel Farey-Jones

A joint initiative by the Royal Horticultural Society and the UK Space Agency will give schoolchildren the chance to grow rocket seeds that are spending six months in space.

 
Creating a Christmas parody ad that's out of this world

Creating a Christmas parody ad that's out of this world

23 December 15, Huw Morris

It's the most wonderful time of the year. And to get us into the festive spirit, the most creative minds in the country have once again been showcasing their talents.

 
QUIZ: The ultimate 2015 Marketing news quiz

QUIZ: The ultimate 2015 Marketing news quiz

23 December 15, Alex Player and Shona Ghosh

This has been the year of Twitter outrage, rugby losses, football wins and ad-blocking. Have you been paying attention to the key events of 2015, or were you buried deep in that slide deck? Break free... read more

 
Top ten most read articles on Campaign in 2015

Top ten most read articles on Campaign in 2015

23 December 15, Gurjit Degun

Paul Burke's view on copywriting in adland, a pole-dancing builder and Dave Trott's comments on content were the top three most read pieces on Campaign in 2015.

 
 
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