Meet the 2016 A Listers, TfL dismisses two more agencies from pitch, Age UK enlists Gogglebox stars for campaign

view in web browser add to safe senders list December 04, 2015 Campaign Daily Fix

A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Latest news BBH and FCB Inferno knocked out of TfL creative pitch James Swift Bartle Bogle Hegarty and FCB Inferno are no longer being considered by Transport for London to pitch for its creative business. Age UK enlists Gogglebox stars in next phase of Christmas campaign Omar Oakes Age UK will use stars from the popular Channel 4 show Gogglebox in the next phase of its Christmas campaign during the ad break for tonight's episode. In pictures: adland's finest come together at Campaign A List party Staff Campaign's A Listers, a collection of the most influential and talented figures in the industry, turned out in style at Drama in London's Park Lane. Sex workers' stories told in One25's online charity ad Omar Oakes The harrowing stories of Bristol's sex workers are told amid dark scenes of red which change to green in a new Christmas campaign for the charity One25. Campaign Viral Chart: Aldi spoof fails to topple John Lewis Christmas ad from top spot Gurjit Degun The John Lewis festive ad featuring a man on the moon is top of the chart for the second week running, whilst Aldi's spoof of the spot makes it to second place. Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition Gideon Spanier Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform. Start-rite picks Generation Media for media account Omar Oakes Start-rite, the children's shoe specialist, has appointed Generation Media to handle its media planning and buying account. Quality, tech and personalisation: the key issues for content marketing in 2016 Clare Hill As content marketing continues its heady rise, what will be the issues shaping its future over the coming year and beyond, asks the managing director of the Content Marketing Association. Ad-blocking: mobile operators enter the fray David Ellison Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA. Why newsbrands must embrace the 'C' word Mark Field Digital disruption has shaken up the media industry, but this shift has also given us a chance to rethink the whole way we work with clients, agencies and other media owners, says the director of Invention at Trinity Mirror's commercial division. MediaCom Beyond Advertising wins Grand Prix at CMA awards Gurjit Degun MediaCom Beyond Advertising went home with the Grand Prix at the International Content Marketing Association awards at The Roundhouse in London last night. The Work The Co-operative Food "ice" by Leo Burnett London The Co-operative is encouraging acts of kindness to strangers with its low-key Christmas ad. Editor's pick Taking the temperature of adland 2015 Ian Graham Ian Graham, a partner at Kingston Smith W1, reflects on the past year's performance of the industry's leading agencies, as measured by the company's latest survey. Is science squeezing art out of ads? Is advertising headed for a dystopian future in which creativity is crushed under technology's relentless march and efficiency becomes a poor substitute for effectiveness? Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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