Thursday 17 December 2015

The emoji translator; plus, new social networks, digital media trends, virtual reality jargon explained, Facebook signs Uber deal, and more

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Brand Republlic
Digital PM brought to you by The Wall 17th December
 
SapientNitro launches emoji translator

SapientNitro launches emoji translator

17 December 15, Gurjit Degun

SapientNitro is helping parents communicate with their children through an emoji translator.

 
 
17 December 15
5 new social networks that should be on your radar

At the end of every year, the panicked search for the next big social media platform begins. Brands look for something that might capture the consumer’s imagination as much as Facebook, Twitter or Snapchat...

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17 December 15
6 digital media trends for 2016

2015 was another defining year for digital media. It was the year that the UK became the first country in the world where digital advertising took more than half of overall ad spend. And we learned that...

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17 December 15
The Daily Poke: Liqueur on the loose

What would Scotch whisky be without the Glens? Or sour mash bourbon without Tennessee? Or Bordeaux without er, Bordeaux? The fact is, many drinks rely on their historic location to tell the story of the...

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Virtual reality terms for digital marketers

Virtual reality terms for digital marketers

16 December 15, Adam Doherty, Marshmallow Laser Feast

Adam Doherty, managing director at London design studio Marshmallow Laser Feast, breaks down the terminology associated with virtual, augmented and mixed reality.

 
Start-ups breaking new ground

Start-ups breaking new ground

17 December 15, Chrissy Totty and Chloe Rees

Disrupt is a word we've heard quite a lot of this year, and more often than not it is accompanied with a reference to Uber or Airbnb.

 
Breakfast Briefing: EE recalls Power Charger, again, Facebook signs Uber deal

Breakfast Briefing: EE recalls Power Charger, again, Facebook signs Uber deal

17 December 15,

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
'Homeless media' will make media companies like Buzzfeed homeless

'Homeless media' will make media companies like Buzzfeed homeless

16 December 15, Andrew Pemberton

The rise of syndicated content hosted on social platforms is a disruptive model that will get more user eyeballs on the content, but spells commercial suicide for established media brands, says Andrew... read more

 
Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT

Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT

17 December 15, Staff

Lucy Jameson, CEO of Grey London, believes 2016 will be the year we see connected living come into its own. In our festive series of marketer predictions, Jameson says that advertising needs to have more... read more

 
 
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