Media AM - Desmond considered buying Trinity Mirror and accuses rival of talking up Express takeover to boost its own share price

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01st December 2015

Express owner Desmond considered buying Trinity Mirror Daily Express owner Richard Desmond considered a takeover of Trinity Mirror and sought the advice of top Goldman Sachs banker Mike Sherwood on the possible deal earlier this year, Campaign can reveal. Desmond accuses Mirror of talking up Express takeover to boost its own share price Daily Express owner Richard Desmond has launched a fierce attack on Trinity Mirror, accusing his rival of talking up the prospect of a takeover of his company as a way of "shoring up their share price". Why the blame for the ad blocking crisis lies squarely with the adtech industry The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi's chief strategy officer Richard Huntington. Iceland to take over MailOnline masthead MailOnline has secured what it claims is a media first for a UK online newspaper by allowing Iceland, the frozen-food retailer, to take over the news website's masthead today. Spear's to hit retail newsstands Spear's, the wealth management and luxury lifestyle title, is to appear on retail newsstands.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater)

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