Beats makes its Christmas TV ad shoppable on YouTube; plus, IBM’s Watson Trend app, the value of omnichannel, how content is changing asset management marketing, data tricks for marketers and more

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Beats makes its Christmas TV ad shoppable on YouTube 04 December 15, Shona Ghosh Beats has posted a shoppable version of its Christmas ad on YouTube, allowing viewers to click on the ad to purchase a pair of headphones.     07 December 15 The Daily Poke: Follow the crowds, dodge the queues Stuck for gift ideas this holiday season? Why not take a look at what everyone else has their eye on. IBM’s Watson Trend app follows the season’s top trending products so you can stay well ahead of the... read more   07 December 15 Exploring omnichannel: The true value of omnichannel Bruce Griffin, founder and CEO of digital agency Rockpool Digital, is providing a weekly look at omnichannel in a five-part series. The first instalment covered what omnichannel means; this week, Griffin... read more   07 December 15 How content is changing asset management marketing It’s an interesting time to be in asset management, the function within a financial services firm that is dedicated to managing the assets, such as cash or investments, of clients. Digital challengers... read more   07 December 15 Adaptability will secure the future survival of linear TV ads Impactful and resilient, traditional TV advertising still achieves record revenues according to Thinkbox, retaining its appeal despite the rise of new channels. This year we have seen Twitter and Facebook... read more     The four tricks marketers miss with their own data 07 December 15, James Coulson Marketers' richest source of data is their own customer data but many only scratch the surface of what's possible. James Coulson, business director at Infectious Media, reveals four easy-wins that most... read more   ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016 07 December 15, Gideon Spanier ZenithOptimedia has become the second major media agency to revise upwards its forecast for UK advertising in 2016 as it expects "pretty stellar" growth of almost 10 per cent.   Cheapflights appoints Forever Beta and Goodstuff to launch rebrand 07 December 15, James Swift Cheapflights, the flights search web site, has appointed Forever Beta to re-launch its brand after a competitive pitch.                 Account Director   £75k Dot-Gap, London (Central)   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Brand & Engagement Marketing Manager   Negotiable Sky, West London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Head of Digital Marketing   Negotiable Sky, West London               See all jobs

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