Oliver Group hires Proximity's deputy chair; Star Wars: alliances that should have stayed in a galaxy far, far away; Virtual reality terms for digital marketers
The anticipation is almost over. 'Star Wars: The Force Awakens' goes on general release at UK cinemas tomorrow (17 December), the reviews are rolling in and are overwhelmingly positive, and those marketing... read more
16 December 15, Adam Doherty, Marshmallow Laser Feast
Adam Doherty, managing director at London design studio Marshmallow Laser Feast, breaks down the terminology associated with virtual, augmented and mixed reality.
The rise of syndicated content hosted on social platforms is a disruptive model that will get more user eyeballs on the content, but spells commercial suicide for established media brands, says Andrew... read more
Havas has promoted Arena's Pedro Avery to global chief executive of its marketing arm Havas Sports & Entertainment. He replaces Lucien Boyer, who has joined the media giant Vivendi.
Burberry has launched a teaser ahead of its spring/summer 2016 ad campaign, with a social media-inspired series of images that are a far cry from its typically slick advertising.
Sainsbury's Mog the cat has beaten off John Lewis' Man in the Moon to become the UK's best-liked 2015 Christmas ad, according to an Adwatch poll by Marketing.
From Sainsbury's and John Lewis though to Sky and ComparetheMarket.com, Marketing, in association with Ebquity and TNS, reveals the ads that have caught the attention of the nation this year.
Eve Sleep, the mattress company, has launched a long copy campaign to tell sleepy consumers that they can have a better night's sleep with its mattress.
Despite some controversy surrounding the BBC's Sports Personality of the Year, brands will be keeping an eye on the nominees for potential tie-ups, writes Liam Hopkins, account director at Leo Burnett.
The EU agreed the text for the Data Protection Regulation text last night. This defines how digital marketing will be regulated well into the next decade. The Direct Marketing Association's lawyer James... read more
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