Thursday, 3 December 2015

Heathrow kicks off ad review, Lidl seeks agency for social media account, and EA Sports sponsors launch of The Lad Bible app

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Brand Republlic
Daily News 3rd December
 
Heathrow kicks off ad review

Heathrow kicks off ad review

03 December 15, James Swift

Saatchi Masius on alert as the airport seeks partner ahead of planned brand activity.

 
Lidl seeks agency for social media account

Lidl seeks agency for social media account

03 December 15, Gurjit Degun

Lidl is on the hunt for an agency to handle its social media activity.

 
EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store

EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store

02 December 15, Gurjit Degun

EA Sports, the sports video games company, has partnered with The Lad Bible as the publisher launched its first app.

 
Unibet calls Euro creative contest

Unibet calls Euro creative contest

03 December 15, James Swift

Unibet, the bookmaker that positions itself as the sophisticated alternative in the UK, is looking for an agency.

 
Suzuki signs £20m Ant & Dec show deal

Suzuki signs £20m Ant & Dec show deal

03 December 15, Gideon Spanier

Suzuki has signed an estimated £20 million two-year agreement to sponsor ITV's Ant & Dec's Saturday Night Takeaway in one of the biggest deals in UK TV outside sport.

 
A view from Dave Trott: No idea

A view from Dave Trott: No idea

03 December 15, Dave Trott

Recently, I heard about a talk given by one of the most respected planners in London.

 
The 2015 technology and marketing year in review
 
Savills begins search for media agency

Savills begins search for media agency

03 December 15, Gurjit Degun

Savills, the upmarket estate agent, is searching for a media agency.

 
Johnny Fearless' Hughston opens creative agency Duke

Johnny Fearless' Hughston opens creative agency Duke

03 December 15, Omar Oakes

Neil Hughston, a co-founder of the now-defunct Johnny Fearless, has launched a creative agency.

 
Saatchi & Saatchi London launches sales-focused division

Saatchi & Saatchi London launches sales-focused division

03 December 15, Kate Magee

Saatchi & Saatchi London has launched a new division called Buy that aims to boost sales for clients.

 
The7stars lands Dogs Trust rehoming initiative

The7stars lands Dogs Trust rehoming initiative

03 December 15, Omar Oakes

Dogs Trust, the dog-welfare charity, has appointed the7stars to handle media planning and buying for its rehoming campaigns.

 
Luxury-watch brand hires Havas London

Luxury-watch brand hires Havas London

03 December 15, Gurjit Degun

Carl F Bucherer, the Swiss luxury-watch brand, has appointed Havas Worldwide London as its global advertising agency after a competitive pitch.

 
Mc­garrybowen picks up Honda NSX project

Mc­garrybowen picks up Honda NSX project

03 December 15,

Honda has appointed Mcgarrybowen to handle the global launch campaign for its NSX supercar.

 
Mandhar takes MD role at OMD UK

Mandhar takes MD role at OMD UK

03 December 15, Gurjit Degun

Aki Mandhar, a managing partner at MediaCom, is joining OMD UK in the newly created role of managing director.

 
Laura Chamberlain steps up to managing director at Now

Laura Chamberlain steps up to managing director at Now

03 December 15, Kate Magee

Now has promoted its client services director, Laura Chamberlain, to the newly created role of managing director.

 
AnalogFolk hires Dave Bedwood

AnalogFolk hires Dave Bedwood

03 December 15, Gurjit Degun

Dave Bedwood, a former creative director at M&C Saatchi, is to join AnalogFolk London as a creative partner.

 
Dunmall joins Media iQ as revenue chief

Dunmall joins Media iQ as revenue chief

03 December 15, Maisie McCabe

Media iQ, the global analytics and technology specialist, has hired Richard Dunmall as its first chief revenue officer.

 
CHI to gain from News UK's split with Grey London

CHI to gain from News UK's split with Grey London

03 December 15, Kate Magee

News UK has ended its three-year relationship with Grey London amid a major restructure that will see The & Partnership take a bigger role.

 
Droga5: 'We got ahead of ourselves'

Droga5: 'We got ahead of ourselves'

03 December 15, James Swift and Claire Beale

David Droga talks to James Swift and Claire Beale about giving his agency's London outpost another go, its new management line-up and what went wrong after the much-anticipated launch in 2013.

 
Taking the temperature of adland 2015

Taking the temperature of adland 2015

03 December 15, Ian Graham

Ian Graham, a partner at Kingston Smith W1, reflects on the past year's performance of the industry's leading agencies, as measured by the company's latest survey.

 
Social media ROI the C-suite will understand

Social media ROI the C-suite will understand

02 December 15, Fabrice Etienne, Lithium

One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able... read more

 


Football goes global: why the Champions League is the next big score for US sports marketers

Presented by Adobe
With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.


 
 
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