Thursday 10 December 2015

The top agencies, campaigns and advertising leaders of 2015

Campaign Daily Fix

Campaign

December 10, 2015

Campaign Daily Fix

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Advertising Agency of the Year 2015: Adam & Eve/DDB
Advertising Agency of the Year 2015: Adam & Eve/DDB

The agency wins this accolade for the second year in a row through work of a phenomenal standard and triumphing in some hotly contested big pitches.

Media Agency of the Year 2015: the7stars
Media Agency of the Year 2015: the7stars

The agency is a testament to the viability of the independent model, with decent new-business wins, strong revenue growth and innovative work.

Customer Engagement Agency of the Year 2015: Proximity
Customer Engagement Agency of the Year 2015: Proximity

The shop stopped Lida making it three in a row by scoring a hat-trick of its own: creative excellence, new-business success and a bumper awards haul.

Digital Innovation Agency of the Year 2015: R/GA London
Digital Innovation Agency of the Year 2015: R/GA London

Not only was the shop responsible for clever work such as Turkcell's health app, its creative side was evident in the Beats by Dre campaign.

Advertiser of the Year 2015: Channel 4
Advertiser of the Year 2015: Channel 4

As if to prove to government hawks the value of what it does, Channel 4 has served up a platter of loveliness this year, encapsulated by its stunning rebrand.

Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'

If it is a campaign's job to make a lasting impression on the viewer, who needs big data when you can have a twerking businessman in hot pants and heels?

Production Company of the Year 2015: Somesuch
Production Company of the Year 2015: Somesuch

The accolade owes much to Kim Gehrig's barnstorming year, but there was also terrific work from Daniel Wolfe and Aoife McArdle.

Medium of the Year 2015: Channel 4
Medium of the Year 2015: Channel 4

The challenge to its publicly owned status seems to have brought the creative best out of the broadcaster, which ends the year riding the crest of a wave.

Advertising Network of the Year 2015: BBDO
Advertising Network of the Year 2015: BBDO

The network has shown that it can create consistently good work for global clients and led the push for gender equality by winning the first Glass Lion.

Media Network of the Year 2015: PHD
Media Network of the Year 2015: PHD

The network set the gold standard during its silver anniversary, with striking work and a new-business bonanza providing ample cause for celebration.

Top 10 TV and cinema ads of 2015
Top 10 TV and cinema ads of 2015

From Moneysupermarket.com's "epic strut" to Sport England's "this girl can", the TV and cinema ads that stood out in 2015

Top 20 creative leaders of 2015
Top 20 creative leaders of 2015

Campaign rounds up adland's top creative leaders for the year.

Top 10 press ads of 2015
Top 10 press ads of 2015

A campaign tackling female genital mutilation, a nod to James Bond, and more of the best press ads from the year

Top 10 outdoor ads of 2015
Top 10 outdoor ads of 2015

Carlsberg's beer giveway, the Tories, McDonald's emojis: which campaign won outdoor advertising this year?

Top 10 advertising suits 2015
Top 10 advertising suits 2015

Adam & Eve/DDB, CHI & Partners, Ogilvy & Mather and Lucky Generals are among the agencies represented on this list of the top advertising suits.

Top 10 digital innovations of 2015
Top 10 digital innovations of 2015

Whether venturing into facial-recognition technology or helping the visually impaired, these campaigns made the best use of digital in 2015.

Top 10 directors of 2015
Top 10 directors of 2015

Directors from Somesuch, Blink, Outsider, Rattling Stick and more made the list this year.

Top 10 account planners
Top 10 account planners

Lucy Jameson and David Golding lead our list of the top account planners in advertising.

Top 10 commercial chiefs 2015
Top 10 commercial chiefs 2015

Executives from companies including ITV, Channel 4 and Google make up this year's list of the top commercial chiefs.

Top 10 media suits 2015
Top 10 media suits 2015

Bosses from Dentsu, the7stars, PHD and MediaCom make up this year's list of the top media suits.

Top 10 lookalikes 2015
Top 10 lookalikes 2015

Campaign has found some doppelgängers for adlanders including Lucy Jameson, Nils Leonard and Andy Jex.

Also in the news
Adam Freeman to leave Bloomberg
Adam Freeman to leave Bloomberg

Maisie McCabe

Adam Freeman, the managing director of Bloomberg Media in EMEA, is leaving the financial news giant after 19 months.

What next for digital advertising?
What next for digital advertising?

Nick Hugh

We'll see significant developments in how both data and cross device attribution are used to boost ad campaign performance, says the vice president for EMEA at Yahoo.

Omnicom tipped to pick Scott Hagedorn to head new media agency for P&G
Omnicom tipped to pick Scott Hagedorn to head new media agency for P&G

Gideon Spanier

Scott Hagedorn, the Omnicom digital boss who led the successful pitch for Procter & Gamble's estimated $2.7 billion US media-buying business, is expected to head the ad giant's new agency set up to handle the account.

Peugeot claims UK first with vibrating mobile ads
Peugeot claims UK first with vibrating mobile ads

Harriet Brown

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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