Twitter's review of 2015; plus, beacons aren’t dead, 3 types of millennials, data-driven marketing, Edeka Christmas ad overtakes #ManOnTheMoon, Microsoft’s industry buzzwords of the year, and more

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One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015 08 December 15, Sam Burne James Twitter has launched a review of 2015 giving a run-down of the top trends and influencers, the most retweeted messages and most high-profile new users.     08 December 15 Don’t believe the hype: Beacons are not dead, they’re hiding! You have no doubt heard about the promise that beacons can bring to retail (and other environments) in many articles in this very publication alone. Touted as a highly affordable and easy way to improve... read more   08 December 15 Three types of millennial and how brands can appeal to them As society’s increasingly important demographic, millennials continue to be a hot topic of conversation.This generation have established their place at the forefront of the economy. They have grown-up... read more   08 December 15 2016 for the data driven marketer It’s the time of year when we begin summing up what happened in months past, and look ahead at what we expect to come. This time last year, a host of articles making prediction for 2015 highlighted trends... read more   08 December 15 The Daily Poke: Ready-to-wear bacteria Bacteria? In clothing? Eeeuww! Under normal circumstances that would be a signal to grab the laundry gel and turn the washing machine up to a boil wash. But not at MIT. Researchers in the Tangible Media... read more     Edeka's Christmas ad goes viral and overtakes John Lewis in online shares 07 December 15, James Swift A controversial Christmas ad for Edeka, the German supermarket, has eclipsed John Lewis' festive campaign in online shares.   Microsoft reveals most searched UK industry buzzwords of 2015 08 December 15, Ravleen Beeston 'Augmented Reality' was the most searched industry buzzword or phrase across the UK in 2015, says the head of sales for Bing Ads at Microsoft UK.   What senior marketers from Hive, Sonos and M&S think about ad blocking 08 December 15, Shona Ghosh How seriously should marketers be taking ad blocking?   Jason McCann leaves AKQA as ECD 08 December 15, Gurjit Degun Jason McCann, an executive creative director at AKQA, has left the agency.   It's called a smartphone, so let's be smart 08 December 15, Neil Miller, Possible London Mobile is a new behaviour, so building on a desktop web strategy is doomed from the start, argues the CEO of digital agency Possible London. Instead, consider ways mobile can add value to how consumers... read more   Using uncommon sense is the key to mobile advertising 08 December 15, Howard Kingston Given how much we are using our phones, it might be common sense to migrate marketer attention to the device, says Howard Kingston, founder of Adludio, but it's actually the uncommon senses we should using.                 Account Director   £75k Dot-Gap, London (Central)   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Designer - Sky Sports   Negotiable Sky, London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Head of Digital Marketing   Negotiable Sky, West London               See all jobs

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