Media PM - BBC poaches Adam & Eve/DDB duo for in-house agency, Why OOH will shine in 2016

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16th December 2015

BBC poaches Adam & Eve/DDB duo for in-house agency Aidan McClure and Laurent Simon, the Adam & Eve/DDB creative team behind John Lewis' "the bear and the hare", are joining the BBC as executive creative directors of the broadcaster's new in-house agency. Why 2016 will be OOH's time to shine It's been a hell of a year for the out-of-home industry (OOH). Will Swayne appointed global president of Carat Will Swayne has been appointed as global president of Carat, taking over from Doug Ray, who will continue as the chief executive of Carat US. Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Sales Executive - Exhibitions , tfconnect £30,000 - £35,000 + commission, London (Greater) Digital Marketing Manager - Exhibitions , tfconnect £35,000 - £38,000, Dubai (Emirate) (AE)

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