Saturday 5 December 2015

This week's most read news and best ad campaigns: Top 20 ads from the century so far, Christmas ads by Co-op and Edeka, Snapchat poaches Facebook's Valoti

Campaign Saturday Shot

Campaign

December 05, 2015

Campaign Saturday Shot

This week's most read news and best ad campaigns
Most read news
UK agencies lead The Gunn Report's top 20 ads from the 21st Century
UK agencies lead The Gunn Report's top 20 ads from the 21st Century

James Swift

The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far) and it features more entries from UK agencies than shops in any other country.

German supermarket Edeka tugs heartstrings with emotional Christmas ad
German supermarket Edeka tugs heartstrings with emotional Christmas ad

James Swift

The German supermarket Edeka has upped the ante in the competition for the saddest festive ad, with a film in which an old man resorts to drastic measures to bring his family together.

The Co-operative Food encourages kindness to strangers in Christmas ad
The Co-operative Food encourages kindness to strangers in Christmas ad

Gurjit Degun

The Co-operative Food is encouraging people to surprise others with a random act of kindness in its festive campaign.

Snapchat hires Facebook's Claire Valoti for new London office
Snapchat hires Facebook's Claire Valoti for new London office

Gideon Spanier

Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation.

Publicis Groupe restructures into four solutions hubs
Publicis Groupe restructures into four solutions hubs

Diana Bradley and Claire Beale

Worldwide CEO Arthur Sadoun will oversee all creative agencies, while Laura Desmond will be chief revenue officer

Is strategy an endangered species in media agencies?
Is strategy an endangered species in media agencies?

Anne-Cécile Michaud

The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world

Dom Joly causes mischief in NHS 111 campaign
Dom Joly causes mischief in NHS 111 campaign

Omar Oakes

Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number.

Richmond sausages help parents track child's toy
Richmond sausages help parents track child's toy

Gurjit Degun

Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app.

James Lowther to leave M&C Saatchi after 20 years
James Lowther to leave M&C Saatchi after 20 years

Gurjit Degun

James Lowther, a founding partner at M&C Saatchi, is leaving the agency at Christmas after 20 years.

The & Partnership opens talent agency to pair YouTubers with brands
The & Partnership opens talent agency to pair YouTubers with brands

James Swift

The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, has opened a talent agency that pairs internet celebrities with brands.

AnalogFolk hires Dave Bedwood
AnalogFolk hires Dave Bedwood

Gurjit Degun

Dave Bedwood, a former creative director at M&C Saatchi, is to join AnalogFolk London as a creative partner.

News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor
News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor

Gideon Spanier

News UK chief operating officer David Dinsmore has admitted "there's an awful lot to do" for the free Sun website to win over advertisers.

Mandhar takes MD role at OMD UK
Mandhar takes MD role at OMD UK

Gurjit Degun

Aki Mandhar, a managing partner at MediaCom, is joining OMD UK in the newly created role of managing director.

ITV to air 'knitted ad break' during this year's Text Santa
ITV to air 'knitted ad break' during this year's Text Santa

Gideon Spanier

ITV is to air a "knitted ad break" during its annual Text Santa charity show this month when all the spots will feature knitted characters - like The Lego Movie ad break broadcast last year.

Arthur Sadoun and the question of Maurice LĂ©vy's successor
Arthur Sadoun and the question of Maurice Lévy's successor

Claire Beale

As Publicis Groupe restructures, Claire Beale takes a look at the man rising to the top.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.

Top Work
Edeka
Edeka "#HeimKommen" by Jung von Matt

Edeka has gone nuclear in the arms race to make the most emotional Christmas ad.

BetVictor
BetVictor "simple as" by VCCP

Paul Kaye has vanished from BetVictor's advertising as the brand seeks to position itself as the most straightforward bookmaker around.

BBC
BBC "Sprout Boy" by Rainey Kelly Campbell Roalfe/Y&R

Brussels sprouts are a recurring theme for entertainment advertisers this Christmas.

The Co-operative Food
The Co-operative Food "ice" by Leo Burnett London

The Co-operative is encouraging acts of kindness to strangers with its low-key Christmas ad.

Richmond Sausages
Richmond Sausages "sausages & chip" by Saatchi & Saatchi

Richmond Sausages is giving away microchips that can help children track their favourite toys.

Pick of the week: Warburtons, WCRS
Pick of the week: Warburtons, WCRS

Kate Magee

An ad in which The Muppets sing about crumpets is this week's pick.

Kit Kat
Kit Kat "Christmas break" by J Walter Thompson

Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice.

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