Marketers' 2016 predictions; plus, too much Christmas?, mobile and app predictions, Essena O’Neill, the ad blocking blame game, MailOnline masthead takeover, and the diffusion of innovation

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Marketers' 2016 predictions: from the video explosion to the next 'new normal' 01 December 15, Staff Things are changing fast in the industry and show no sign of slowing down, forcing marketers to adapt to thrive. We asked 10 of the industry's brightest and best to share their resolutions and the challenges... read more     01 December 15 Do brands focus too much on Christmas? In Charles Dickens’ A Christmas Carol, the central character, Scrooge, despises the enthusiasm Londoners show for Christmas. Every mention of a festive tradition causes him to splutter his infamous catchphrase... read more   01 December 15 What’s next for mobile and apps in 2016? 2015 is drawing to a close, and we have seen some truly groundbreaking developments in the mobile and app design industry over the last 12 months. From the launch of the Apple Watch to the massive surge... read more   01 December 15 The Daily Poke: Wanna take it outside? So, apparently Black Friday was big online this year. And we’re pleased to hear it. After all, grown men scrapping over blenders on the floor of the local Argos – it’s just a bit too Jeremy Kyle for us... read more     What brands should learn from former Instagram model Essena O'Neill's public 'breakdown' 01 December 15, Lauren Mitchell With last month's high profile dismissal of social media from former Insagram model Essena O'Neill, Lauren Mitchell, editorial and community manager at TH_NK, believes it's time brands thought about their... read more   Why the blame for the ad blocking crisis lies squarely with the adtech industry 01 December 15, Richard Huntington The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi's chief strategy officer Richard... read more   Iceland to take over MailOnline masthead 01 December 15, Gideon Spanier MailOnline has secured what it claims is a media first for a UK online newspaper by allowing Iceland, the frozen-food retailer, to take over the news website's masthead today.   How Sonos is using diffusion of innovation to foster brand love 01 December 15, Shona Ghosh Do you know what Sonos does, without Googling it? You probably know it's something to do with consumer electronics, and you might know it involves speakers (or is it headphones?).                 Account Director   £75k Dot-Gap, London (Central)   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment imited, London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment imited, London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   EE , Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   EE, Senior User Experience Designer   Competitive + benefits EE, London   Girl Effect , Senior Manager, Brand Strategy   Competitive Girl Effect, London (Central), London (Greater)   Girl Effect , Director, Media Brands   Competitive Girl Effect, London (Central), London (Greater)   EE, SEO Manager (London)   Competitive + benefits EE, London   EE, Sales Manager - International   benefits EE, London               See all jobs

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