Media AM - The X Factor attracts lowest audience in 10 years; the best mobile Christmas ads

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14th December 2015

The X Factor attracts lowest audience in ten years The X Factor's final audience hit a ten-year low last night, as a peak audience of 9.9 million watched Louisa Johnson crowned the winner. The five best mobile Christmas ads of 2015 The EMEA managing director of mobile ad specialist Opera Mediaworks, Mark Slade, shares his top ads on mobile during the holiday season. Airbnb reconsiders future of £9 Pineapple magazine Airbnb's pricey, high-end travel magazine appears to have stalled after just one issue.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe My Media Week: Ella Dolphin We join Ella Dolphin, the group commercial director at Hearst Magazines UK as she joins the Oompa Loompas at MediaCom’s Christmas bash, parties with Diageo at the Cosmopolitan Awards and closes the bumper March issues. Bauer buys Finnish radio station Nova from MTV Bauer Media has acquired Finnish radio station Nova, in a move that further expands its European broadcasting portfolio. NLA hires Meltwater's Henry Jones as MD Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year. Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Advertising Sales Executive , Atwood Tate Available on request, London (Central), London (Greater) Digital Sales Exec - Online Video! , SAVVY Media Ltd £25-35K + % on all sales, London (Central), London (Greater)

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