Friday, 11 December 2015

Aldi reviews creative account, RKCR/Y&R appoints Sharpe as CEO as Kay departs, and Ofcom says the UK leads world in catch-up and online TV viewing

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Brand Republlic
Daily News 11th December
 
Aldi reviews creative account

Aldi reviews creative account

10 December 15, Gurjit Degun and James Swift

Aldi, the budget supermarket, is reviewing its creative agency requirements.

 
RKCR/Y&R appoints Sharpe as CEO as Kay departs

RKCR/Y&R appoints Sharpe as CEO as Kay departs

10 December 15, Omar Oakes

Rainey Kelly Campbell Roalfe/Y&R has promoted Jon Sharpe, the agency's chief innovation officer, to be chief executive as Ben Kay departs the agency.

 
UK leads world in catch-up and online TV viewing, says Ofcom

UK leads world in catch-up and online TV viewing, says Ofcom

10 December 15, Omar Oakes

UK TV viewers are among the world's most technologically advanced, suggests an Ofcom study that measures television viewing habits on different devices across countries.

 
The UK's favourite YouTube videos in 2015? Traditional TV shows

The UK's favourite YouTube videos in 2015? Traditional TV shows

10 December 15, Shona Ghosh

YouTube has released the top trending videos for 2015, and it looks like Brits still want linear TV, just not in a linear way.

 
Breakfast Briefing: Cillit Bang ad banned, John Lewis sales down, Turkish Airlines sponsors Euro 2016

Breakfast Briefing: Cillit Bang ad banned, John Lewis sales down, Turkish Airlines sponsors Euro 2016

11 December 15, Shona Ghosh

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Apple says the future of TV is Apple

Apple says the future of TV is Apple

10 December 15, Shona Ghosh

Apple has been steadily pushing its new Apple TV set-top box for the last month, highlighting features like deep linking between apps, Siri search and content from partners like HBO and Netflix.

 
YunoJuno reveals first winners of Sweet FA's Freelancer Awards

YunoJuno reveals first winners of Sweet FA's Freelancer Awards

11 December 15, Suzanne Bidlake

AKQA and freelance senior digital designer Noel Leeman have picked up top prizes at the inaugural Freelancer Awards, created by YunoJuno.

 
More disruption, chaos and opportunity for media in 2016

More disruption, chaos and opportunity for media in 2016

11 December 15, Paul Frampton

The pace of change in media is about to speed up, warns the chief executive of Havas Media UK.

 

Is your brand ready to get touchy-feely? Five key marketing predictions for 2016

11 December 15, Helen McRae

We are all constantly trying to look into the future and predict the next big trend. It is often easier said than done, but below are five key predictions that Helen McRae, chief executive of Mindshare... read more

 
Research suggests that research may not work

Research suggests that research may not work

10 December 15, Greg Delaney

Six months after the general election, if there's anything to be learnt, it's that research might not work, says Greg Delaney, co- founder of Watchable.

 
Broke students: how can brands tap into their psyche?

Broke students: how can brands tap into their psyche?

10 December 15, Jeremy Phillips

Research shows that by this time in the year, most students in their first year will have already spent all of their student loan. However, it's not all been thrown away on beans and pizza as Jeremy Phillips,... read more

 
EDEKA fine-tunes recipe for perfect Christmas ad

EDEKA fine-tunes recipe for perfect Christmas ad

11 December 15, Be On

Social video expert Be On reviews the latest viral ad by German supermarket EDEKA

 
"Misfortune" becomes "it's more fun" in adorably nerdy Scrabble holiday ad

"Misfortune" becomes "it's more fun" in adorably nerdy Scrabble holiday ad

10 December 15, Zanub Saeed

"Anagram Christmas" uses anagrams to tell the story of an expanding family's Christmas

 
Albert Heijn "Ben's Christmas" by TBWA\Neboko Amsterdam

Albert Heijn "Ben's Christmas" by TBWA\Neboko Amsterdam

10 December 15,

It's nigh-on impossible for advertisers to find a new angle on Christmas, so hats off to the Dutch supermarket Albert Heijn for doing something that feels a little different.

 


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