Media AM - Channel 4 and Group M reach trading deal, Heart to sponsor Friends on Comedy Central

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15th December 2015

Channel 4 and Group M reach £500m two-year deal Channel 4 and Group M have agreed an estimated £500 million two-year trading deal, avoiding a repeat of their showdown in 2013 when Britain's biggest media buyer pulled its clients off the broadcaster. Heart to sponsor Friends on Comedy Central Heart, the UK radio station owned by Global, is to sponsor Friends, the well-known American sitcom, on Comedy Central from 1 January. Absolute Radio in ad push as it prepares to launch on Apple TV Absolute Radio will promote its new "real music matters" positioning through a campaign kicking off next week, as it prepares to become the first UK radio station to launch on Apple TV. Five innovations in social commerce Despite the controversial lack of snowflakes and reindeers, Starbucks' red cups are out so it must be Christmas. Atomic hires Louise Weston as MD of programmatic arm Atomic has appointed Louise Weston, the former head of programmatic at Maxus, as the managing director of its programmatic division   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe The X Factor attracts lowest audience in ten years The X Factor's final audience hit a ten-year low last night, as a peak audience of 9.9 million watched Louisa Johnson crowned the winner. Up close and personal: the case for face-to-face meetings in media The marketing director at JCDecaux Airport discusses the continuing role of face-to-face meetings in a media industry age of programmatic, bots and ad-blockers. ITV in for bumper weekend as demand for The X Factor final remains high ITV is charging up to £200,000 for 30-second spots in The X Factor final this weekend. Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Account Manager , MNC Competitive, London (Greater) Business Development Manager (Corporate subscriptions) - B2B Fashion/Celebrity Sectors , Media IQ Recruitment £26k basic plus uncapped commission, London (Central), London (Greater)

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