Wednesday 9 December 2015

M&C Saatchi poaches Tindall as ECD, Shaun Williamson stars in Currys PC World campaign, Warburtons voted most successful Christmas ad

Campaign Daily Fix

Campaign

December 09, 2015

Campaign Daily Fix

Latest news
M&C Saatchi poaches Justin Tindall as ECD
M&C Saatchi poaches Justin Tindall as ECD

Maisie McCabe

M&C Saatchi has hired Justin Tindall, the executive creative director at Leo Burnett London, as its executive creative director, replacing Elspeth Lynn.

Shaun Williamson stars in Christmas ad for Currys PC World
Shaun Williamson stars in Christmas ad for Currys PC World

Gurjit Degun

Shaun Williamson, the former EastEnders actor, holds an acting class in the latest instalment of Currys PC World's festive campaign.

Warburtons ad with The Muppets 'most successful' Christmas ad
Warburtons ad with The Muppets 'most successful' Christmas ad

Harriet Brown

Warburtons' "the giant crumpet show" is the most successful Christmas ad of 2015, according to Millward Brown, the WPP-owned market research network.

Maurice Lévy: my successor will be named before the end of 2016
Maurice Lévy: my successor will be named before the end of 2016

John Tylee

The Publicis Groupe's chief executive Maurice Lévy talks to John Tylee about the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy - yet.

New CEO Josh Krichefski can shake up £1bn-a-year MediaCom
New CEO Josh Krichefski can shake up £1bn-a-year MediaCom

Gideon Spanier

Josh Krichefski had been tipped to become chief executive of MediaCom, Britain's biggest media agency, for the best part of a year, before he was confirmed in the job on Monday.

Three celebrates Christmas birthdays with festive Facebook campaign
Three celebrates Christmas birthdays with festive Facebook campaign

Gurjit Degun

Three, the mobile phone network, has launched a festive campaign to celebrate people born on Christmas Day.

FT.com on the hunt for CRM agency
FT.com on the hunt for CRM agency

Gurjit Degun

FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements.

Publicis 'losing ground' to rivals after loss of P&G US media account
Publicis 'losing ground' to rivals after loss of P&G US media account

Omar Oakes

Publicis Groupe is "losing ground" to its rival advertising industry holding companies, an investment research analyst has suggested, after Starcom MediaVest Group lost the bulk of Procter & Gamble's media business in the US.

Sex ads appear again in My Talking Tom children's game
Sex ads appear again in My Talking Tom children's game

Harriet Brown

The creators of a children's smartphone app have drawn complaints for a second time after "inappropriate" images of naked women and explicit wording appeared on the screen without warning.

Jonathan Durden and Tom Toumazis to advise The Lad Bible as it woos investors
Jonathan Durden and Tom Toumazis to advise The Lad Bible as it woos investors

Gideon Spanier

The Lad Bible has recruited two heavyweight media figures to be advisers as part of a public relations blitz by the social news and features brand as it seeks investors.

BBH's Nicola Forristal to join Havas Creative Group
BBH's Nicola Forristal to join Havas Creative Group

Gurjit Degun

Nicola Forristal, the director of human resources at Bartle Bogle Hegarty, is joining Havas Creative Group as its head of people.

'Digital-first' Morris convinces Desmond that Northern & Shell needs to change
'Digital-first' Morris convinces Desmond that Northern & Shell needs to change

Gideon Spanier

One of Daily Express owner Richard Desmond's top executives, claims the publisher has surprised the ad industry by building up a significant digital operation and was "ahead" of rival Daily Mail in setting up a unified print and online sales team.

Diva magazine and PrideAM challenge ad industry to 'embrace sexuality'
Diva magazine and PrideAM challenge ad industry to 'embrace sexuality'

Harriet Brown

Diva magazine and PrideAM, the ad industry's LGBT leadership group, are challenging the ad industry to "embrace sexuality over sex" by launching a competition to redesign an iconic ad.

Ant and Dec deal is new peak for TV sponsorship
Ant and Dec deal is new peak for TV sponsorship

Jenny Biggam

The co-founder of the7stars explains why her client Suzuki's deep partnership with Ant and Dec's Saturday Night Takeaway marks a new peak for TV sponsorship.

The Red Brick Road promotes Andrew Godley to managing director
The Red Brick Road promotes Andrew Godley to managing director

Kate Magee

The Red Brick Road has promoted Andrew Godley, its client services director, to managing director, a newly-created role.

Jason McCann leaves AKQA
Jason McCann leaves AKQA

Gurjit Degun

Jason McCann, an executive creative director at AKQA, has left the agency.

What senior marketers from Hive, Sonos and M&S think about ad blocking
What senior marketers from Hive, Sonos and M&S think about ad blocking

Shona Ghosh

How seriously should marketers be taking ad blocking?

The Work
Volvo Trucks
Volvo Trucks "look who's driving" by Forsman & Bodenfors

Volvo's FMX truck is the toughest they've ever built and so the brand is demonstrating its durability by letting a child rag one around an obstacle course.

Bisto
Bisto "Spare Chair Sunday" by McCann London

Bisto joins the legion of Christmas ads this year tackling loneliness among the elderly.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.

Editor's pick
Droga5: 'We got ahead of ourselves'
Droga5: 'We got ahead of ourselves'

James Swift and Claire Beale

David Droga talks to James Swift and Claire Beale about giving his agency's London outpost another go, its new management line-up and what went wrong after the much-anticipated launch in 2013.

Taking the temperature of adland 2015
Taking the temperature of adland 2015

Ian Graham

Ian Graham, a partner at Kingston Smith W1, reflects on the past year's performance of the industry's leading agencies, as measured by the company's latest survey.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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