Media AM - 4Sales poaches Gravity Road's Kearney, Twitter UK plots Promoted Moments

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16th December 2015

4Sales poaches Gravity Road's Simon Kearney Simon Kearney, head of production at Gravity Road, has joined 4Sales as its project and production lead for All 4 Shorts within the partnerships team. Twitter UK plots Promoted Moments for next year Twitter has partnered with publications including Vice, Glamour, Sky Sports and Buzzfeed UK to launch Moments in the UK, a feature that collates the topics that people are tweeting about. ZenithOptimedia creates new worldwide client leadership team ZenithOptimedia has created a new worldwide client leadership team, promoting Tamina Plum, the global client services director, and Christian Lee, the group managing partner, to managing partners for client solutions for the worldwide division. Under-pressure Yorkshire Post publisher turns more news sites mobile-first Embattled regional newspaper publisher Johnston Press has revamped the websites of three leading titles, including the flagship Yorkshire Post, to make them mobile-first. City AM to ban all ad-blockers on desktop browsers Business freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income. Future gets Black Friday boost as gamers seek buying recommendations Computer gaming fans looking for good deals on Black Friday and Cyber Monday helped to drive record traffic and e-commerce revenues for Future, the games and technology publisher.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Why 2016 will be OOH's time to shine It's been a hell of a year for the out-of-home industry (OOH). Will Swayne appointed global president of Carat Will Swayne has been appointed as global president of Carat, taking over from Doug Ray, who will continue as the chief executive of Carat US. Channel 4 and Group M reach £500m two-year deal Channel 4 and Group M have agreed an estimated £500 million two-year trading deal, avoiding a repeat of their showdown in 2013 when Britain's biggest media buyer pulled its clients off the broadcaster. Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Enterprise Sales Representative (Major Accounts) Job , Bloomberg Competitive, London (Central), London (Greater) Project Administrator - (leading publishing company) , Regan & Dean £22000 - £25000 per annum, London

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