Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 13th December 2015

Listen to the Marketing Mind podcast - episode four: the great Christmas ads debate The 10 most annoying phrases in marketing What senior marketers from Hive, Sonos and M&S think about ad blocking Honda marketing chief: in 2015 brands were pushed to make bolder, riskier campaigns Using uncommon sense is the key to mobile advertising Edeka's Christmas ad goes viral and overtakes John Lewis in online shares The neuroscience thinking behind this year's most popular Christmas ads One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015 The four tricks marketers miss with their own data Commoditise your marketing, commoditise your customer Research suggests that research may not work JOBS BOARD AV Account Manager , Dot-Gap£35k , London (Central) Brand Manager , Ball & Hoolahan£38,000 plus car / car allowance , United Kingdom Marketing Manager - Toys , Jarlett de Grouchy£50000 - £55000 per annum + car allowance + bonus + benefits , Berkshire Head of Marketing - E-commerce , Magnitude Recruitment£75,000 - £85,000 + Significant Bonus , London (Central) Digital Account Director & Strategist , Dot-Gap£63k , London (Central)

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