Tuesday, 22 December 2015

Condé Nast Digital boosts revenue with programmatic, AB InBev acquires Camden Town Brewery, and Cancer Research follows real cancer patients in doc-style campaign

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Brand Republlic
Daily News 22nd December
 
Condé Nast Digital boosts revenue with programmatic

Condé Nast Digital boosts revenue with programmatic

22 December 15, Gurjit Degun

Condé Nast Digital, which owns Glamour and GQ, has claimed that its revenue has increased 40 per cent year on year.

 
AB InBev enrages craft beer lovers with Camden Town Brewery acquisition

AB InBev enrages craft beer lovers with Camden Town Brewery acquisition

21 December 15, Ben Bold

AB InBev has agreed to buy London-based Camden Town Brewery for an undisclosed sum, in a move the craft brewer says will help expand its operations and acquire new customers, but which has drawn a mixed... read more

 
Cancer Research follows real cancer patients in doc-style 'Right Now' campaign

Cancer Research follows real cancer patients in doc-style 'Right Now' campaign

22 December 15, Ben Bold

Cancer Research UK is launching a documentary-style TV ad campaign on Christmas Eve that charts the real-life stories of a number of patients, their families and medical staff.

 
Daily Mail publisher set aside £26m in rebates for agencies and clients

Daily Mail publisher set aside £26m in rebates for agencies and clients

21 December 15, Gideon Spanier

The publisher of the Daily Mail has given a rare insight into the extent of rebates in the media industry as it set aside £25.6 million in cash and discounts for agencies and clients in the last financial... read more

 
Huge moves London operations to Shoreditch

Huge moves London operations to Shoreditch

22 December 15, Gurjit Degun

Huge, the global digital agency owned by the Interpublic Group, has moved from Sloane Avenue to Shoreditch.

 
Breakfast Briefing: Nestle launches Willy Wonka-style gold bar, Apple criticises 'snooper's charter'

Breakfast Briefing: Nestle launches Willy Wonka-style gold bar, Apple criticises 'snooper's charter'

22 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

21 December 15, Ben Bold

Tesco slashed its ad budget for traditional media by 30% during the four weeks to 6 December, with year-on-year spend down to £6.8m, according to data from Nielsen.

 
Channel 4 snatches Formula One live rights and will air races without ads

Channel 4 snatches Formula One live rights and will air races without ads

21 December 15, Gideon Spanier

Channel 4 has snatched the terrestrial live rights to Formula One in a major coup, swooping in ahead of ITV.

 
Jay McGuiness win pushes Strictly to 11.9m

Jay McGuiness win pushes Strictly to 11.9m

21 December 15, Gurjit Degun

Jay McGuiness, a former member of The Wanted, helped the BBC pull in a peak of 11.9 million viewers for the Strictly Come Dancing final on Saturday night.

 
Vice UK staff in line for up to £260m in shares after stock price jumps ninefold

Vice UK staff in line for up to £260m in shares after stock price jumps ninefold

21 December 15, Gideon Spanier

Vice Media's international staff are in line for share options worth as much as £260 million as UK accounts showed the company's share price has soared ninefold on the private market in three years.

 
Auto Trader promotes products in new year campaign

Auto Trader promotes products in new year campaign

21 December 15, Gurjit Degun

Auto Trader, the online marketplace for new and used vehicles, is launching a campaign focusing on the products it has to help customers buy and sell cars easily.

 
What the media winners did in 2015

What the media winners did in 2015

21 December 15, David Indo

With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.

 
Apple chases sorely needed ad magic with reshuffle

Apple chases sorely needed ad magic with reshuffle

21 December 15, Shona Ghosh

Apple poaching creative heavyweight Tor Myhren to oversee its ad strategy has caused waves in the advertising world, and the timing couldn't be better.

 
Apps are dead, long live the app

Apps are dead, long live the app

21 December 15, Sue Unerman

The balance of power is shifting because of a step-change in how people search.

 
Marketers dominate chief digital officer roles

Marketers dominate chief digital officer roles

21 December 15, Shona Ghosh

The role of chief digital officer has emerged over the past three years as an important new addition to the C-suite, as companies scramble to change the way they do business.

 
Marketers' predictions 2016: Sky Media's Rachel Bristow on bringing it all together

Marketers' predictions 2016: Sky Media's Rachel Bristow on bringing it all together

21 December 15, Staff

Rachel Bristow, director of client relationships and collaboration at Sky Media, says brands must find ways to understand data across multiple platforms in 2016.

 
Suits playlist: the music that gets suits pitch perfect

Suits playlist: the music that gets suits pitch perfect

21 December 15, Gurjit Degun

Which song gets you fired up before a pitch? Campaign spoke to leading suits to build a playlist.

 
MySingleFriend lampoons Tinder and rivals in 'swipe left' ads

MySingleFriend lampoons Tinder and rivals in 'swipe left' ads

21 December 15, Ben Bold

Online dating site MySingleFriend has taken a swing at rivals such as Tinder and their "throwaway" approach to hooking people up with prospective partners, with an ad campaign in which characters 'swipe'... read more

 
 
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