Friday 11 December 2015

Twitter's Niche social talent agency’s first brand campaign with Doritos; plus, AdWords tips, WeChat, EDEKA viral, Facebook's Nicola Mendelsohn’s predictions, and more

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Brand Republlic
Digital PM brought to you by The Wall 11th December
 
Twitter's Niche social talent agency launches first brand campaign with Doritos

Twitter's Niche social talent agency launches first brand campaign with Doritos

11 December 15, Omar Oakes

Niche, the social media talent agency recently bought by Twitter, has launched its first campaign in the UK for Doritos, the crisps brand owned by PepsiCo.

 
 
11 December 15
5 PPC tips to boost your AdWords ROI

Pay Per Click advertising can be a competitive minefield, but there are various tips and tricks that experienced AdWords marketers often use to their advantage. The good news is, they’re easy to implement...

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11 December 15
Increasing your WeChat following

There are now over 500 million users on WeChat. The platform has become the integral site for facilitating social interaction in China and presents major opportunities for savvy marketers. The key for...

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11 December 15
The Daily Poke: Matched to your mood

Hey. How are you feeling today? Are you feeling leathery, or watery? Are you industrial landscape, or rolling parkland? Classical statue, or modernist structure? Head over to Finery, the online womenswear...

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Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

11 December 15, Gurjit Degun

Edeka, the German supermarket, has overtaken John Lewis with the most-shared Christmas ad.

 
EDEKA fine-tunes recipe for perfect Christmas ad

EDEKA fine-tunes recipe for perfect Christmas ad

11 December 15, Unruly

Social video expert Unruly reviews the latest viral ad by German supermarket EDEKA

 
Sport England credits 150,000 more women doing sport to 'This Girl Can'

Sport England credits 150,000 more women doing sport to 'This Girl Can'

11 December 15, Shona Ghosh

Sport England has credited its 'This Girl Can' campaign with boosting the numbers of women doing sport in the UK.

 
Marketers' predictions 2016: Facebook's Nicola Mendelsohn on making virtual a reality

Marketers' predictions 2016: Facebook's Nicola Mendelsohn on making virtual a reality

11 December 15, Staff

Nicola Mendelsohn, vice-president, Facebook EMEA, is placing a bet on VR ahead of 2016. In our festive series of marketer predictions, Mendelsohn talks mobile video and outlines her priorities for the... read more

 
More disruption, chaos and opportunity for media in 2016

More disruption, chaos and opportunity for media in 2016

11 December 15, Paul Frampton

The pace of change in media is about to speed up, warns the chief executive of Havas Media UK.

 
 
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