Nike results get Singles Day boost; plus. personalisation, digital transformation, DOOH’s mobile audience, the threat from management consultancies, and more

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Nike attributes Chinese profit surge to Singles Day boost 23 December 15, Shona Ghosh Nike made more profit in China than Western Europe in its most recent quarter, partly due to a dramatic increase in online sales in the country and the 'Singles Day' phenomenon.     23 December 15 Personalisation: don’t be the lazy uncle of advertising Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a nice parallel between really effective personalised / targeted advertising and buying somebody a great Christmas gift... read more   23 December 15 Digital transformation comes of age Digital transformation remains a hot topic as we head into 2016, but whilst everyone claims to do it I don’t think we’re all talking about the same thing. Many see digital transformation as revitalising... read more   23 December 15 How can beauty brands use social for customer targeting? In the first 14 days of December, there were over 119,000 posts uploaded on Instagram, Facebook and YouTube offering Christmas beauty tips or showcasing make-up selfies. Engagement levels peaked at over... read more   23 December 15 Need a mobile audience? Look to DOOH Ad-blocking has been a hot topic of late, following news that the Apple iOS 9 edition of Safari includes support for content blocking apps. Although ad-blocking on desktop is nothing new, blocking banners... read more   23 December 15 The Daily Poke: App-y feet Think of them as blank canvas shoes. With a new pair of treads from Shiftwear, you can create your own designs and display them on the sides of your hi-tops. Better still, you can change the image whenever... read more     Weight Watchers brings in Oprah to launch Airbnb-style 'womankind' strategy 23 December 15, Daniel Farey-Jones Weight Watchers will focus its UK marketing in 2016 on the idea of helping women be kinder to themselves, as it tries to reverse a drop in subscribers.   Let's get digital: the threat of management consultancies 22 December 15, Damon Combrinck, ‎iProspect   Hacky Christmas: parents still oblivious to the dangers of children's tech 22 December 15, Shona Ghosh Most British parents plan to buy their child a phone, tablet or console for Christmas this year, but few want to have a conversation around online safety.   Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan 22 December 15, Ben Bold Comparethemarket.com has appointed former Virgin Atlantic strategist James Shanahan as its digital marketing associate director.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Account Executive / Project Executive   £25000 per annum AF Selection, Birmingham   Designer - Sky Sports   Negotiable Sky, London   Group Account Director   £50000 - £60000 per annum Michael Page Digital, Birmingham   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Senior Retail Marketing Manager   Negotiable Sky, West London   Advertising Sales Executive   GBP40k Vision Four, Kuala Lumpur, Malaysia (MY)   Digital Media Planner - Automotive client   Up to £32,000 per year + benefits Ascent Solutions, London (Central), London (Greater)               See all jobs

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