Media PM - The week's most read

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11th December 2015

Top 10 media buyers 2015 Campaign lists the top 10 media buyers of the year. Top 10 media planners 2015 Campaign compiles the best media planners of 2015. 'Digital-first' Morris convinces Desmond that Northern & Shell needs to change One of Daily Express owner Richard Desmond's top executives claims the publisher has surprised the ad industry by building up a significant digital operation and was "ahead" of rival Daily Mail in setting up a unified print and online sales team. Adam Freeman to leave Bloomberg Adam Freeman, the managing director of Bloomberg Media in EMEA, is leaving the financial news giant after 19 months. Media Agency of the Year 2015: the7stars The agency is a testament to the viability of the independent model, with decent new-business wins, strong revenue growth and innovative work. Top 10 commercial chiefs 2015 Executives from companies including ITV, Channel 4 and Google make up this year's list of the top commercial chiefs. P&G moves bulk of £1.77bn US media account into Omnicom Procter & Gamble, the world's biggest advertiser in terms of spend, will move the bulk of its media buying and planning in North America to Omnicom, following a competitive pitch. Top 10 media suits 2015 Bosses from Dentsu, the7stars, PHD and MediaCom make up this year's list of the top media suits. Ant and Dec deal is new peak for TV sponsorship The co-founder of the7stars explains why her client Suzuki's deep partnership with Ant and Dec's Saturday Night Takeaway marks a new peak for TV sponsorship. My Media Week: Ella Dolphin We join Ella Dolphin, the group commercial director at Hearst Magazines UK as she joins the Oompa Loompas at MediaCom’s Christmas bash, parties with Diageo at the Cosmopolitan Awards and closes the bumper March issues.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Media Account Director , SYLEX Recruitment £60000 - £65000 per annum, Central London Event Director - Luxury Lifestyle Portfolio , Dragonfly Recruitment negotiable, West Sussex

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