Media AM - ITV to air 'knitted ad break' during this year's Text Santa; News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor; Initiative's David Grainger joins M/SIX as chief strategy officer

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02nd December 2015

ITV to air 'knitted ad break' during this year's Text Santa ITV is to air a "knitted ad break" during its annual Text Santa charity show this month when all the spots will feature knitted characters - like the The Lego Movie ad break broadcast last year. News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor News UK chief operating officer David Dinsmore has admitted "there's an awful lot to do" for the free Sun website to win over advertisers. Initiative's David Grainger joins M/SIX as chief strategy officer David Grainger, the head of strategy at Initiative, has been appointed to the new role of chief strategy officer at M/SIX, the WPP media shop that is part of The & Partnership. Adam & Eve/DDB, Grey, Hunterlodge, and ZenithOptimedia win at Oystercatchers Club Awards Adam & Eve/DDB, Grey London, Hunterlodge, and ZenithOptimedia were among the winners at the annual awards tonight for Oystercatchers, the marketing consultancy. The & Partnership opens talent agency to pair YouTubers with brands The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, has opened a talent agency that pairs internet celebrities with brands. My Media Week: Emma Harris Emma Harris, the programme director at Mobo, explains why the creative industry needs to be leading the diversity agenda.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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