Best digital innovations of 2015; plus, mobile advertising predictions, augmented reality, Peugeot’s vibrating mobile ads, YouTube’s top trending videos, UK leads world in online TV viewing, Apple TV, and more

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Top 10 digital innovations of 2015 10 December 15, Whether venturing into facial-recognition technology or helping the visually impaired, these campaigns made the best use of digital in 2015.     10 December 15 Mobile advertising 2016: 12 months of game changing developments ahead 1. 2016 is set to become a landmark year for establishing mobile viewability as an industry metric Mobile campaign success metrics will evolve and become infinitely more transparent. This is great news... read more   10 December 15 Augmented reality: More than a buzzword A new reality has dawned for brands, and it’s augmented. Augmented reality (AR) is the most searched for buzzword of 2015 according to Microsoft Bing. Marketers around the world are investing in, or at... read more   10 December 15 The Daily Poke: Good dog, smart dog With the ‘internet of things’ making every aspect of domestic life smarter, could it do the same for your dog? Well, it certainly won’t turn your mutt into Lassie, but the ProBowl smart feeding bowl will... read more     Digital Innovation Agency of the Year 2015: R/GA London 10 December 15, Not only was the shop responsible for clever work such as Turkcell's health app, its creative side was evident in the Beats by Dre campaign.   Peugeot claims UK first with vibrating mobile ads 09 December 15, Harriet Brown Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of... read more   The UK's favourite YouTube videos in 2015? Traditional TV shows 10 December 15, Shona Ghosh YouTube has released the top trending videos for 2015, and it looks like Brits still want linear TV, just not in a linear way.   UK leads world in catch-up and online TV viewing, says Ofcom 10 December 15, Omar Oakes UK TV viewers are among the world's most technologically advanced, suggests an Ofcom study that measures television viewing habits on different devices across countries.   Apple says the future of TV is Apple 10 December 15, Shona Ghosh Apple has been steadily pushing its new Apple TV set-top box for the last month, highlighting features like deep linking between apps, Siri search and content from partners like HBO and Netflix.   What next for digital advertising? 10 December 15, Nick Hugh We'll see significant developments in how both data and cross device attribution are used to boost ad campaign performance, says the vice president for EMEA at Yahoo.                 Account Director   £75k Dot-Gap, London (Central)   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Designer - Sky Sports   Negotiable Sky, London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Head of Digital Marketing   Negotiable Sky, West London               See all jobs

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