Monday 14 December 2015

Nestlé calls digital pitch, Bizarre Robert Dyas ad sparks internet debate, NHS partners with Tinder

Campaign Daily Fix

Campaign

December 14, 2015

Campaign Daily Fix

Latest news
Nestlé calls digital pitch for UK confectionery arm
Nestlé calls digital pitch for UK confectionery arm

Gurjit Degun

Nestlé is on the lookout for a digital agency to handle work for its confectionery division in the UK.

Robert Dyas Christmas ad sparks internet debate
Robert Dyas Christmas ad sparks internet debate

James Swift

A bizarre Christmas ad by Robert Dyas, in which customers and staff reveal their sexuality before eulogising the shop and its products, has had people wondering whether it's a spoof.

'Cracker for one' is latest ad to highlight plight of lonely older people at Christmas
'Cracker for one' is latest ad to highlight plight of lonely older people at Christmas

A lonely Christmas dinner is made a little bit more festive with Contact the Elderly's "solo cracker", as part of a deliberately depressing campaign to raise awareness of isolation during the holiday season.

NHS partners with Tinder for organ donor campaign
NHS partners with Tinder for organ donor campaign

Harriet Brown

The NHS has partnered with Tinder in a campaign to increase the number of young people registered as organ donors.

L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay
L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay

Kate Magee

L'Oréal UK has appointed The Red Brick Road to be the retained integrated agency for its Active Cosmetics Division in the UK and Ireland.

The best of the best: who won in Campaign's 2015 Annual awards
The best of the best: who won in Campaign's 2015 Annual awards

Staff

Campaign visited Adam & Eve/DDB, the7stars and RGA/London to speak to its executives about winning the top accolades in this year's Annual.

The X Factor attracts lowest audience in ten years
The X Factor attracts lowest audience in ten years

Gurjit Degun

The X Factor's final audience hit a ten-year low last night, as a peak audience of 9.9 million watched Louisa Johnson crowned the winner.

The five best mobile Christmas ads of 2015
The five best mobile Christmas ads of 2015

Mark Slade

The EMEA managing director of mobile ad specialist Opera Mediaworks, Mark Slade, shares his top ads on mobile during the holiday season.

Quiz: Name the A Listers
Quiz: Name the A Listers

Staff

Campaign had fun at its Christmas lunch trying to guess these A Listers in a pub quiz. Now it's time for you to have a go.

Up close and personal: the case for face-to-face meetings in media
Up close and personal: the case for face-to-face meetings in media

Steve Cox

The marketing director at JCDecaux Airport discusses the continuing role of face-to-face meetings in a media industry age of programmatic, bots and ad-blockers.

The Work
Cancer Research UK
Cancer Research UK "Dryathlon 2016" by Karmarama

Christmas festivities may not yet have reached their apex, but Cancer Research UK is already challenging drinkers to give up booze for charity.

Editor's pick
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'

If it is a campaign's job to make a lasting impression on the viewer, who needs big data when you can have a twerking businessman in hot pants and heels?

Production Company of the Year 2015: Somesuch
Production Company of the Year 2015: Somesuch

The accolade owes much to Kim Gehrig's barnstorming year, but there was also terrific work from Daniel Wolfe and Aoife McArdle.

Also in the news
The most creative ads of 2015 (Part 1)
The most creative ads of 2015 (Part 1)

Campaign Staff

David Lubars, Tham Khai Meng, Judy John and Rob Reilly pick their favorites

What was the most significant innovation of 2015?
What was the most significant innovation of 2015?

Douglas Quenqua

Mark D'Arcy, Leslie Simms, Jean-Marie Dru, Gustavo Martinez and Tiffany Rolfe kick off our Innovation 2016 video series.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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