Media AM - Amazon outspends Apple, Channel 4 and Formula One, Condé Nast Digital, Heinz/BBH Live, Sue Unerman

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22nd December 2015

Amazon outspends Apple on UK ads in Christmas run-up Amazon has been aggressively outspending Apple on advertising in the UK in the run-up to Christmas and Facebook has come from nowhere to match Google. TV world wonders if Channel 4's ad-free Formula One races can be commercially viable Channel 4's bold plan to broadcast live Formula One races without ads has stunned the TV world, and left some wondering how it can be commercially viable. Condé Nast Digital boosts revenue with programmatic Condé Nast Digital, which owns Glamour and GQ, has claimed that its revenue has increased 40 per cent year on year. BBH Live picks up Heinz European sauces social business Kraft Heinz has appointed Bartle Bogle Hegarty Live to handle social media for its European sauces after a competitive pitch. Apps are dead, long live the app The balance of power is shifting because of a step-change in how people search.   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe Auto Trader promotes products in new year campaign Auto Trader, the online marketplace for new and used vehicles, is launching a campaign focusing on the products it has to help customers buy and sell cars easily. Suits playlist: the music that gets suits pitch perfect Which song gets you fired up before a pitch? Campaign spoke to leading suits to build a playlist. Vice UK staff in line for up to £260m in shares after stock price jumps ninefold Vice Media's international staff are in line for share options worth as much as £260 million as UK accounts showed the company's share price has soared ninefold on the private market in three years. Latest blogs Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Sales Manager , b3-media £35,000 + uncapped com + car allowance + bens, East Sussex Sales Executive , b3-media £25,000 + com + benefits, Kent

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